Manager, External Communications & Marketing
Black-White-Zebra · Canada, CA
Checked against lever — still accepting applications.
- Location
- Canada, CA
- Type
- Full-time
- Posted
- 2026-06-22
- Applies via
- lever
About the Role:
We’re looking for a Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue opportunities by increasing our visibility and authority in the market.
This role is responsible for turning our content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events.
You will own how our ideas show up outside of our owned channels by placing our content, people, and programming into credible, high-impact environments that reach senior decision-makers. You will connect external visibility directly to subscriber growth, ongoing engagement, and revenue opportunities by building repeatable systems for distribution, amplification, and conversion.
Who You Are:
You understand how ideas spread beyond owned channels and how to place content, people, and insights into environments where senior decision-makers are already paying attention.
You are comfortable turning content, data, and reports into clear narratives and thought leadership that others want to share, publish, and discuss.
You think in terms of distribution, visibility, engagement, growth, and retention, with a focus on reaching and influencing a high-value audience of senior leaders.
You are relationship-driven and know how to build and maintain connections with media, partners, and platforms.
You are both strategic and hands-on. You can shape a narrative and also execute placements, campaigns, and partnerships.
What You’ll Be Doing:
1. Create and lead thought leadership campaigns
You will turn content, reports, and data into high-impact external campaigns.
Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns
Package insights into clear narratives and points of view for senior decision-makers
Ensure each campaign has a defined distribution and amplification plan
Drive ideas into industry conversation through media, partners, and platforms
Build repeatable campaign formats that can be scaled across brands
Your goal is to make our ideas visible, relevant, and actively discussed in the market.
2. Position people, content, and programming externally
You will place our voices and ideas into high-impact external environments.
Identify and secure speaking opportunities, panels, and partner events
Place content, insights, and voices into credible media and external platforms
Extend the reach of events and programming through external distribution
Support the promotion and distribution of events across external channels to drive awareness and attendance
Prepare editors, executives, and contributors with clear messaging and positioning
Build and manage relationships with media and strategic partners
Secure placements and partnerships that generate high-quality backlinks and increase authority
Your goal is to increase visibility and credibility among senior decision-makers.
3. Drive external reach and audience growth
You will expand distribution beyond owned channels and connect it to growth.
Distribute thought leadership through media placements, partnerships, and external channels
Use social as a strategic distribution channel to extend reach
Execute paid and sponsored distribution where it drives high-value audience acquisition
Develop and execute campaigns that drive event visibility, registration, and attendance among target audiences
Reinforce repeat exposure to build ongoing engagement and habit
Convert external audiences into subscribers and engaged community members
Ensure external distribution contributes to backlink growth and search visibility
Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagement
Your goal is to make external channels a consistent driver of audience growth.
4. Connect visibility to engagement, retention, and revenue
You will ensure external activity drives measurable outcomes.
Drive subscriber growth from external channels
Increase return engagement from audiences acquired externally
Strengthen direct and branded traffic through consistent visibility
Support partnerships, campaigns, and events that drive attendance and create revenue opportunities
Ensure external visibility contributes to ongoing audience consumption and retention
Your goal is to ensure visibility translates into engagement, loyalty, and business impact.
5. Measure performance and optimize for growth
You will own how external efforts are measured and improved.
Define how success is measured across campaigns, placements, and partnerships
Track performance across media, partners, social, paid distribution, and search impact
Identify what is driving visibility, engagement, subscriber growth, backlinks, and revenue
Make clear adjustments to improve performance over time
Ensure all external activity is tied to measurable audience and business outcomes
Your work should lead to continuous improvement in visibility, audience growth, and revenue impact.
How Your Success Will Be Measured:
Growth in subscribers from external channels
Increased return engagement from externally acquired audiences
Growth in direct and branded traffic from target audiences
Increased visibility through media placements, partnerships, and external appearances
Growth in high-quality backlinks and overall authority from external placements
Strong performance of thought leadership campaigns and distribution efforts
Your Skillset Includes:
About the Role:
We’re looking for a Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue opportunities by increasing our visibility and authority in the market.
This role is responsible for turning our content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events.
You will own how our ideas show up outside of our owned channels by placing our content, people, and programming into credible, high-impact environments that reach senior decision-makers. You will connect external visibility directly to subscriber growth, ongoing engagement, and revenue opportunities by building repeatable systems for distribution, amplification, and conversion.
Who You Are:
You understand how ideas spread beyond owned channels and how to place content, people, and insights into environments where senior decision-makers are already paying attention.
You are comfortable turning content, data, and reports into clear narratives and thought leadership that others want to share, publish, and discuss.
You think in terms of distribution, visibility, engagement, growth, and retention, with a focus on reaching and influencing a high-value audience of senior leaders.
You are relationship-driven and know how to build and maintain connections with media, partners, and platforms.
You are both strategic and hands-on. You can shape a narrative and also execute placements, campaigns, and partnerships.
What You’ll Be Doing:
1. Create and lead thought leadership campaigns
You will turn content, reports, and data into high-impact external campaigns.
Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns
Package insights into clear narratives and points of view for senior decision-makers
Ensure each campaign has a defined distribution and amplification plan
Drive ideas into industry conversation through media, partners, and platforms
Build repeatable campaign formats that can be scaled across brands
Your goal is to make our ideas visible, relevant, and actively discussed in the market.
2. Position people, content, and programming externally
You will place our voices and ideas into high-impact external environments.
Identify and secure speaking opportunities, panels, and partner events
Place content, insights, and voices into credible media and external platforms
Extend the reach of events and programming through external distribution
Support the promotion and distribution of events across external channels to drive awareness and attendance
Prepare editors, executives, and contributors with clear messaging and positioning
Build and manage relationships with media and strategic partners
Secure placements and partnerships that generate high-quality backlinks and increase authority
Your goal is to increase visibility and credibility among senior decision-makers.
3. Drive external reach and audience growth
You will expand distribution beyond owned channels and connect it to growth.
Distribute thought leadership through media placements, partnerships, and external channels
Use social as a strategic distribution channel to extend reach
Execute paid and sponsored distribution where it drives high-value audience acquisition
Develop and execute campaigns that drive event visibility, registration, and attendance among target audiences
Reinforce repeat exposure to build ongoing engagement and habit
Convert external audiences into subscribers and engaged community members
Ensure external distribution contributes to backlink growth and search visibility
Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagement
Your goal is to make external channels a consistent driver of audience growth.
4. Connect visibility to engagement, retention, and revenue
You will ensure external activity drives measurable outcomes.
Drive subscriber growth from external channels
Increase return engagement from audiences acquired externally
Strengthen direct and branded traffic through consistent visibility
Support partnerships, campaigns, and events that drive attendance and create revenue opportunities
Ensure external visibility contributes to ongoing audience consumption and retention
Your goal is to ensure visibility translates into engagement, loyalty, and business impact.
5. Measure performance and optimize for growth
You will own how external efforts are measured and improved.
Define how success is measured across campaigns, placements, and partnerships
Track performance across media, partners, social, paid distribution, and search impact
Identify what is driving visibility, engagement, subscriber growth, backlinks, and revenue
Make clear adjustments to improve performance over time
Ensure all external activity is tied to measurable audience and business outcomes
Your work should lead to continuous improvement in visibility, audience growth, and revenue impact.
How Your Success Will Be Measured:
Growth in subscribers from external channels
Increased return engagement from externally acquired audiences
Growth in direct and branded traffic from target audiences
Increased visibility through media placements, partnerships, and external appearances
Growth in high-quality backlinks and overall authority from external placements
Strong performance of thought leadership campaigns and distribution efforts
Your Skillset Includes:
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