SR. SEO Specialist

You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As Senior SEO Specialist on hybrid (3X2) model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms.

The Wow

This is a high‑impact role where you truly own organic visibility for Argentina. You will work at theintersection of SEO, AI‑driven discovery, and brand strategy , influencing how users discover us today and in the future.

A taster of what you will be involved with:

• Translate business objectives and market opportunities into prioritizedSEO roadmaps that balance growth, scalability, and risk
• Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level _SEO strategies_
• Execute optimization initiatives and audits across onsite, offsite, and technical SEO , prioritizing actions by performance, efficiency, and impact
• Actively monitor performance and deliver clear insights through reporting onOrganic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams
• Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles
• Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance
• Proactively identify and mitigate SEO risks to protect brand reputation and domain performance
• Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation

What we are looking for

• * Strong hands‑on experience owning and executing SEO strategies in a dynamic environment
• Solid understanding of onsite, offsite, and technical SEO, including audits and optimization at scale
• Experience translating business goals into prioritized, actionable SEO roadmaps
• Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders
• Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools
• Professional working proficiency in English and native‑level Spanish (Argentina)
• Hybrid model 3x2 in Nuñez

Nice‑to‑have:

• Experience working with AI‑driven search, discovery platforms, or emerging search experiences
• Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks
• Experience collaborating in regional or global matrix organisations

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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