Marketing and SEO Strategist
Nightowl · Client
Checked against pinpoint — still accepting applications.
- Location
- Client
- Type
- Full-time
- Applies via
- pinpoint
We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.
**
SEO Optimization**
- Optimize website pages for high-intent mortgage keywords
- Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)
- Implement on-page SEO (titles, headers, internal linking, content structure)
- Manage technical SEO elements (schema markup, indexing, site structure)
**
Content Strategy & Execution**
- Convert weekly radio shows into SEO-optimized blog articles
- Coordinate YouTube video publishing and optimize titles/descriptions
- Develop FAQ-based content targeting common mortgage questions
- Maintain a consistent content calendar
**
Local SEO & Reputation Management**
- Optimize and manage Google Business Profile
- Drive a consistent Google review acquisition strategy
- Respond to reviews with professional, keyword-rich responses
**
Digital Presence Integration**
- Ensure alignment across website, YouTube, podcast platforms, and social media
- Link all content back to the primary website to build SEO authority
- Maintain consistent branding across all platforms
**
Analytics & Performance Tracking**
- Track keyword rankings and website traffic
- Monitor conversion rates and lead sources
- Provide monthly performance reports with actionable recommendations
Experience & Industry Knowledge
- 2+ years of SEO experience, preferably in the real estate or mortgage industry
- Strong understanding of local SEO and Google ranking factors
**
Content & Marketing Skills**
- Experience with content marketing and YouTube optimization
- Ability to write or coordinate clear, engaging, and informative content
**
Tools & Technical Skills**
- Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms
**
Media & Content Production**
- Experience editing radio, podcast, or social media videos
- Ability to create short-form content from long-form content
- Knowledge of tools and resources for video and content editing
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
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