CRM and Lifecycle Manager

At TerrAscend, we don’t just grow cannabis — we grow possibility. Whether it's cultivating top-tier flower, supporting patients with trusted therapies, or crafting premium products for adult use, we’re here to elevate lives. As a trailblazer in the cannabis industry, our roots run deep and our sights are set high. If you're ready to shape the future of cannabis with a team that believes in quality, care, and community — let’s grow together.

The CRM & Lifecycle Manager leads the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs. This role is responsible for audience segmentation, campaign deployment, tracking, reporting, and performance analysis to drive customer engagement, retention, repeat purchases, and marketing-attributed revenue, while supporting the ongoing management and growth of the loyalty program.

As the CRM and Lifecycle Manager, you will work closely with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested and deployed. You will also partner cross-functionally across Marketing, Retail Operations, Digital IT and Analytics to ensure CRM loyalty communications are targeted, measurable, compliant and connected to business goals.

The CRM & Lifecycle Manager leads the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs. This role is responsible for audience segmentation, campaign deployment, tracking, reporting, and performance analysis to drive customer engagement, retention, repeat purchases, and marketing-attributed revenue, while supporting the ongoing management and growth of the loyalty program.

As the CRM and Lifecycle Manager, you will work closely with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested and deployed. You will also partner cross-functionally across Marketing, Retail Operations, Digital IT and Analytics to ensure CRM loyalty communications are targeted, measurable, compliant and connected to business goals.