Marketing Executive
Fosad Consulting · Lagos, NG
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- Location
- Lagos, NG
- Type
- Full-time
- Posted
We are a business support services firm with offerings in Human Resource Management, Expatriate and Allied Services, and Estate Management. Our client, a pace setter in the insurance Industry is seeking to hire a talented Marketing Executive.
Key Focus
This role manages marketing unit, develops and ensures implementation of a marketing strategy.
This role is individually accountable for achieving results through efforts of other managers over
periods of 1-2 years.
Description
- Provides detailed input and assists in the compilation of Company and BU's strategy.
- Takes accountability for overall marketing strategy.
- Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies.
- Devises marketing strategic plan and ensures implementation.
- Devises and implements marketing plans for customer segments.
- Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.
- Oversees implementation of all internal and external communication plans in consultation with BU's.
- Devises brand integrity in the organisation through communication brand governance within the organisation.
- Manages staff and aligns staff performance contracts to business plans.
- Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
- Manages key external relationships as required, i.e. government, media etc.
**Key Result Areas
**
Communication:
- Oversees implementation of all internal and external communication plans in consultation with BU's.
- Devises brand strategy to position company as a leader in the financial services industry.
- Ensures brand integrity in the organisation.
Marketing Service Management:
- Individually accountable for marketing strategy through others over a 1-2 year period.
- Provides detailed input and assists in the compilation of business strategy.
- Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies.
- Devises marketing strategic plan and ensures implementation.
- Devises and implements marketing plans for customer segments.
- Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
- Drives operational excellence throughout area of supervision.
Stakeholder Management:
- Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
- Manages key external relationships as required in the business, government, media etc.
Team Effectiveness:
- Individually accountable for staff time, tasks and output quality, over periods of up to a year.
- Balances own priorities with directing and motivating others.
- Plans and assigns work over periods of 3 months to a year.
- Guides and directs staff to achieve operational excellence standards.
- Creates a climate for optimal performance.
- Manages performance.
- Selects potential staff to sustain customer / client service delivery.
Qualifications and Experience
- Relevant tertiary Marketing qualification. .
- Min. 15 years’ experience
- Insurance industry experience an advantage but not critical
Skills
- Excellent Communication & Presentation skills
only qualified candidates will be contacted
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