Business Development Manager

Business Development Manager

Mintegral – Seoul, South Korea (Remote)

About Us

\- Mintegral is a leading programmatic and interactive mobile advertising platform, focused on the APAC region with a global reach.

\- Powered by advanced AI technology, Mintegral provides global advertisers and developers with innovative and comprehensive experiences.

\- The company offers efficient mobile marketing and monetization solutions to help clients exceed their marketing goals.

\- Since its launch in 2015 as Mobvista’s self-developed programmatic platform, Mintegral has become one of the largest mobile advertising platforms in Asia.

\- Mintegral offers a full stack of programmatic products and services, including a Self-service Platform, DSP, SSP, Ad Exchange, and DMP.

\- The Mindworks Creative Studio provides publishers and brands with cutting-edge creative solutions, from traditional creative to the latest interactive ad formats.

\- For more information, visit: <https://www.mintegral.com/en/>

About This Role

\- The Business Development Director is responsible for both the demand and supply sides of the business.

\- The role involves prospecting, consulting, educating, and creating partnerships with SDK developer partners.

\- The focus is on developing relationships with game and app developers and selling Mintegral’s products.

\- Success in this role requires a comprehensive understanding of the mobile ad monetization ecosystem and the ability to sell technical product solutions to developers and publishers.

Duties and Responsibilities

\- Build strong relationships with direct advertisers and publishers in the South Korean market.

\- Become a trusted advisor to key decision makers at leading mobile game studios and app developers.

\- Manage a pipeline of accounts and achieve quarterly sales targets.

\- Take a consultative approach to understanding developers’ ad businesses and provide market insights.

\- Represent Mintegral at industry events and conferences.

\- Prospect clients in top game charts and through third-party tools.

\- Collaborate with internal teams, including account management, legal, product, and engineering, to ensure client success.

\- Develop and maintain strong industry and company knowledge.

\- Perform other related duties as assigned.

Requirements

\- Bachelor’s degree (BS/BA) required, preferably in business, marketing, or a related field.

\- Fluent in English and Korean.

\- Passionate about mobile games.

\- Minimum of 2 years’ experience in mobile/online advertising.

\- At least 2 years’ experience working with mobile app developers is a plus.

\- Excellent communication and presentation skills.

\- Knowledge of the mobile advertising ecosystem and SDKs.

\- Ability to quickly understand and apply new concepts.

\- Self-organized, proactive, and attentive to detail.

\- Data-driven mindset with the ability to analyze data for proposals and negotiations.

\- Ability to thrive in a fast-paced, start-up environment and perform under stress.

\- Familiarity with Salesforce, MS Excel, and Google Suite.

\- Willingness to travel 10-30% of the time.