Head of Advertising & Performance Marketing

Head of Advertising & Performance Marketing

Location: Kuala Lumpur (Hybrid)

Open to: Malaysians and Expats currently in Malaysia (no relocation provided)

Why You Should Apply

\- Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit.

\- Full autonomy over a substantial advertising budget (USD 2 million per month).

\- Chance to incorporate new AI technologies and run global campaigns focused on conversion.

\- Ability to scale in-house capabilities and lead a small team of 2.

\- Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC.

\- Supportive environment with a “blank cheque” approach to innovation and experimentation.

Key Responsibilities

\- Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement.

\- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective.

\- Identify new audiences, uncover pain points, and develop innovative conversion strategies.

\- Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration.

\- Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.

Requirements

\- Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role.

\- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month).

\- Deep expertise in Meta and Google advertising ecosystems.

\- Proven track record in improving CAC efficiency and scaling customer acquisition.

\- Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

About the Company & Team

\- Rapidly scaling digital subscription business, especially in the USA, with recurring income streams.

\- Global marketing team of 30 professionals.

\- Strong, established brand presence within its niche, leveraging advanced technology.

\- Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.

How to Apply

\- Click the “apply” button to submit your application.

\- CVs do not need to be up-to-date; LinkedIn profiles are also accepted.

\- The recruiter is open to sharing more information before you formally apply.

\- Every applicant or enquiry will receive a response.

Note

\- For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.