Marketing Executive

Marketing Executive

Key Responsibilities:

\- Plan and execute SEO strategies to improve website rankings and organic traffic.

\- Manage and optimise Google Ads (SEM) campaigns to maximise campaign performance and ROI.

\- Conduct keyword research, competitor analysis, and identify new marketing opportunities.

\- Optimise website content, landing pages, and technical SEO to improve search engine visibility.

\- Monitor website performance using Google Analytics (GA4), Google Search Console, and other marketing tools.

\- Develop and execute B2B digital marketing campaigns to generate qualified leads.

\- Manage LinkedIn marketing campaigns and other digital marketing channels.

\- Create marketing content for websites, EDMs, social media, and marketing materials.

\- Work closely with the Sales team to improve lead quality and conversion performance.

\- Analyse campaign performance and prepare reports with recommendations for continuous improvement.

\- Keep up to date with the latest SEO, SEM, and digital marketing trends.

Requirements:

\- Diploma or Degree in Marketing, Business, or a related discipline.

\- Minimum 2 years of experience in digital marketing, including SEO and SEM.

\- Strong knowledge of Google Ads, Google Analytics (GA4), Google Search Console, and SEO best practices.

\- Experience in B2B marketing and lead generation.

\- Familiar with keyword research and SEO tools such as Ahrefs, SEMrush, or similar platforms.

\- Strong analytical skills with the ability to interpret marketing data and optimise campaign performance.

\- Good communication and content writing skills.

\- Able to manage multiple projects and meet deadlines.