CRM & Lifecycle Marketing Manager

[solidcore] is seeking a CRM & Lifecycle Marketing Manager to join our Marketing team at HQ in Arlington, Virginia. This role owns the strategy and execution of the existing member lifecycle, from initial membership through tier upgrades, loyalty engagement, churn prevention, and winback, ensuring every touchpoint drives measurable impact on client lifetime value (LTV).

Reporting to the Senior Director, Lifecycle and Marketing Operations, you will lead specific lifecycle programs end-to-end: setting the strategy, building the execution plan, and partnering with cross-functional teams to bring it to life. This role blends strategic ownership with hands-on execution, and is a strong fit for someone who wants to grow into broader lifecycle leadership.

The ideal candidate has a track record of building and optimizing CRM programs, is comfortable owning a roadmap independently, and brings a strong point of view on what drives long-term member engagement and retention.

[solidcore] is seeking a CRM & Lifecycle Marketing Manager to join our Marketing team at HQ in Arlington, Virginia. This role owns the strategy and execution of the existing member lifecycle, from initial membership through tier upgrades, loyalty engagement, churn prevention, and winback, ensuring every touchpoint drives measurable impact on client lifetime value (LTV).

Reporting to the Senior Director, Lifecycle and Marketing Operations, you will lead specific lifecycle programs end-to-end: setting the strategy, building the execution plan, and partnering with cross-functional teams to bring it to life. This role blends strategic ownership with hands-on execution, and is a strong fit for someone who wants to grow into broader lifecycle leadership.

The ideal candidate has a track record of building and optimizing CRM programs, is comfortable owning a roadmap independently, and brings a strong point of view on what drives long-term member engagement and retention.