Senior Marketing Technology & Measurement Expert

**Join the best bank to work for in Bulgaria*

**

**Who we are:

** Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

At tbi , we have been one of the most dynamic banks in the region for years, and we continue to grow fast. We combine a strong track record with the energy and pace of a start-up - always looking for better ways to do things, always moving forward.

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 70% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

Do you want to play a key role in our unique success story?

If so, we're looking for a Senior Marketing Technology & Measurement Expert to join our team on the journey to success!

What You’ll do:

You'll take ownership of how we measure marketing performance across Bulgaria, Romania and Greece. You'll work at the intersection of Marketing, Product and Development, making sure that the right events are tracked, data flows correctly and our marketing platforms receive reliable conversion signals.

Your day-to-day work could look like this: the marketing technology and measurement ecosystem across Bulgaria, Romania and Greece.

You'll work at the intersection of Marketing, Product and Development, making sure that the right events are tracked, data flows correctly and our marketing platforms receive reliable conversion signals.

• If a Meta conversion suddenly stops matching internal numbers - you'll investigate why.
• If we need TikTok SDK events implemented in the app - you'll define what Development needs to implement, test it together with them and validate that TikTok receives the correct events.
• If we introduce AppsFlyer or Adjust - you'll help own the implementation from Marketing's side.
• If Marketing needs to optimise towards a deeper-funnel event - you'll work out how it should be tracked and make sure the data reaches the advertising platform correctly.