[UPLIVE Company] Senior User Acquisition (Senior UA Marketing Game)
Amanotes · Ho Chi Minh City, Vietnam, VN
Checked against lever. Still accepting applications.
- Location
- Ho Chi Minh City, Vietnam, VN
- Type
- Full-time
- Posted
WHAT YOU WILL DO
Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
Define UA launch strategies for new titles, including pre-registration campaigns
Define conceptual creative strategies and testing processes
Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.
WHAT YOU WILL DO
Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
Define UA launch strategies for new titles, including pre-registration campaigns
Define conceptual creative strategies and testing processes
Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.
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