Digital Growth Specialist

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

As a Digital Growth Specialist on our Strategy & Growth for Agent Network team, you will play a crucial role in scaling our network and enhancing the digital footprint of Amarthalink. We are looking for a strategic thinker with a strong digital acumen to help us grow and strengthen our presence across various communities. If you are passionate about digital acquisition and data-driven growth, we encourage you to apply.

Responsibilities

• Develop a comprehensive digital acquisition strategy by deeply understanding segment behavior, business goals, user research, and competitor benchmarking
• Drive location-based acquisition initiatives by collaborating with the product, marketing, and data science teams to optimize targeting strategies and drive deep market penetration in key areas.
• Work with marketing to develop and implement robust digital marketing strategies to drive acquisition for the Amarthalink agent network.
• Work with marketingRegularly monitor and analyze the performance of digital campaigns, including paid ads, SEO, and ASO, to ensure optimal reach and engagement.
• Perform in-depth data analysis regarding agent network performance, including metrics on acquisition rates, location coverage, and agent activity.
• Utilize analytical tools to create detailed reports and visualizations that highlight trends, successes, and areas for improvement.
• Track & monitor key acquisition metrics, including installs, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS)
• Coordinate with relevant teams to manage and allocate budgets for digital marketing initiatives effectively.
• Ensure that spending on digital channels delivers optimal ROI and contributes to the strategic growth objectives.
• Work closely with other teams within the Strategy & Growth department to align digital strategies with overall business goals.
• Prepare regular reports for the team that provide insights into the digital performance and strategic recommendations for further growth.
• Gather insight and collaborate initiatives across multiple functions (product, data, marketing, researcher)

Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
• Over 3 years of experience in growth, with a focus on digital acquisition.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data into actionable insights.
• Superior presentation and communication skills, capable of effectively conveying insights and strategies to stakeholders
• Strong background in data analytics
• Ability to work independently and manage multiple projects in a dynamic and fast-paced environment.
• Experience in the retail or telecommunications sector, particularly in managing or growing agent networks.
• Advanced skills in data visualization, data analytics tools and digital marketing analytics tools.
• Knowledgeable in digital acquisition fundamentals, trends and best practices is preferable

_At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth._

_We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions._