Junior Lifecycle Marketing Manager

_The Role_

We are seeking a commercially focused Junior Lifecycle Marketing Manager to develop and deliver targeted, data-driven marketing activity across the customer journey. You will be responsible for managing and optimising lifecycle campaigns, implementing HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales conversion within an ABM environment. Reporting to the Head of Marketing, you will play a key part in the delivery of the Ashbury marketing strategy, helping to move prospects from initial engagement through to qualified opportunity, conversion, retention and growth.

_Key Responsibilities_

Campaign and Journey Management

• Plan, build, execute and optimise lifecycle marketing programmes, designing and building behaviour-led, segmented customer journeys across email, website, social media, events, webinars and other relevant channels.

• Develop automated customer journeys and nurture programmes tailored to audience needs, behaviours and lifecycle stage.

• Create triggered customer and prospect communications based on customer engagement, intent and lifecycle status.

• Collaborate with internal teams and stakeholders to develop and deploy relevant content and campaign assets.

Lead Nurture and Conversion

• Develop and manage lead nurture programmes to educate prospects, build engagement and drive sales readiness.

• Refine and optimise lead scoring, qualification and lifecycle criteria in collaboration with Head of Marketing and Sales.

• Monitor engagement and intent signals to identify MQL opportunities and manage the Marketing-to-Sales handover.

• Optimise nurture programmes to move prospects through the sales funnel efficiently.

Data Reporting and Optimisation

• Monitor lifecycle performance, identify opportunities for improvement and optimise campaign effectiveness and ROI.

• Develop reports and dashboards to track lead progression, conversion rates and campaign effectiveness.

• Analyse customer and campaign data to identify trends and optimisation opportunities.

• Conduct A/B testing across messaging, content, audiences and customer journeys

CRM Management and System Integrations

• Own and maintain the CRM platform (HubSpot) to ensure data integrity, usability and accuracy of real-time information.

• Identify opportunities to improve workflow automation, personalisation and segmentation.

_Skills and Experience _

Essential

• 4-5 years of experience in B2B Marketing, Lifecycle Marketing, Demand Generation, CRM and/or Marketing Automation.

• Extensive hands-on experience using HubSpot or a comparable marketing automation/CRM platform and Google Analytics/Search Console.

• Strong understanding and experience in building and managing email nurture campaigns, automated workflows and customer journeys.

• Practical and operational exposure

to lead scoring, segmentation and lifecycle stages.

• Familiarity managing the Marketing-to-Sales handover, including MQL qualification, lead allocation and follow-up processes.

• Experience analysing campaign performance and using data to optimise engagement, conversion and ROI.

• Demonstrable know-how and experience in working across multiple marketing channels, such as email, website, social, webinars and events.

Desirable

• Experience supporting or delivering Account-Based Marketing (ABM) campaigns.

• Practical experience using intent data or website visitor intelligence to identify and prioritise prospects.

• Experience in a B2B, professional services or complex sales environment.

• Strong theoretical understanding of the full B2B funnel from awareness → engagement → MQL → SQL →

opportunity → customer and experience in practical application(s).

_Benefits_ :

• Home-based role*
• 25 days annual leave plus public holidays as standard*
• Additional annual leave with length of service
• Option to buy additional annual leave
• Charity days and time off to support your favourite charity
• Payroll Charity giving scheme
• Cycle to Work scheme and much more!