Senior Director, Influencer & Celebrity

[Brilliant](https://www.brilliant-agency.com/) seeks a full-time remote Senior Director, Influencer & Celebrity to help support the agency's growing, award-winning full funnel marketing agency.

Who We Are:

We're a fully remote performance team built on a simple promise: Work Hard. Play Hard. Laugh Hard.

We aren't for the faint of heart! We move fast, hold a ridiculously high bar for excellence, and thrive on driving real ROI for our clients. But we also believe that intense drive should come with great culture--which is why we offer unlimited PTO, Fabulous Fridays (doors close at 3pm), virtual happy hours, a monthly book club, and endless reasons to win together.

And the industry notices: We were recently named an Inc. Best Workplace 2026 and landed on the Inc. 5000 List of America's Fastest-Growing Private Companies for 2026!

What We Do:

Since 2008, Brilliant has been where bold ideas meet relentless execution. We're a performance marketing agency with deep expertise in family-focused brands, bringing together PR, Influencer, Social, Paid Media, Affiliate, Retail Support, Experiential, and AI Intelligence to create integrated, full-funnel campaigns that shatter targets and cut through the noise.

What You'll Do:

Lead the team

• Lead and mentor a team of 3-4 influencer specialists, setting the standard for strategy, execution, and craft.
• Manage the Influencer & Celebrity budgets and talent spend.
• Build upon the processes, playbooks, and tech stack that allows the team scale without sacrificing quality.

Own the client relationship

• Serve as the senior strategic partner to client marketing leads. You lead the meeting, write the email, make the recommendation, and know when to say, "I have a better idea."
• Grow existing accounts by spotting opportunities and selling in smart, integrated expansions.
• Partner with leadership on new business pitches, from strategy and creative concepts to talent recommendations and budget models.

Build programs that drive results

• Develop influencer and celebrity strategies tied directly to business goals: awareness, consideration, conversion, and retail sell-through.
• Lead paid, earned, gifted, affiliate, and ambassador programs from concept and casting through execution and reporting.
• Integrate creator content into paid media through whitelisting, Spark Ads, and Partnership Ads, working closely with our paid team to turn top-performing content into scalable performance.
• Drive social commerce and retail impact through TikTok Shop, the Amazon Influencer Program, Shopify Collabs, and retailer-focused creator activations.

Bring in the talent

• Source, negotiate, and manage partnerships with celebrities and high-profile talent, working directly with agents, managers, and publicists.
• Build and maintain a strong network of creators across tiers, platforms, niches, and content styles, from micro-creators to household names.
• Negotiate rates, deliverables, usage rights, exclusivity, and whitelisting terms, and protect client budgets with informed benchmarks.
• Ensure every campaign meets FTC disclosure guidelines and brand safety standards, and manage talent issues calmly when they arise.

Turn data into decisions

• Define KPIs up front and measure what matters: engagement quality, reach, traffic, sales, ROAS, and content performance in paid.
• Translate results into clear stories and sharper recommendations for clients and leadership.
• Use AI and social listening tools to accelerate talent discovery, trend spotting, and reporting.

Stay ahead

• Keep a finger on the pulse of TikTok, Instagram, YouTube, Facebook, Pinterest, emerging platforms, and whatever the internet decides is cool next week.
• Bring energy to every brainstorm. Share ideas, challenge the obvious answer, and push the team to think bigger.

Our Dream Team Member

• 10+ years of influencer marketing experience in consumer products, with at least 4 years managing people
• Hands-on experience securing and managing celebrity talent partnerships, including contract and usage negotiations
• A track record of strategizing and executing campaigns across multiple consumer categories
• Experience owning budgets and client relationships at an agency or brand
• Fluency in CreatorIQ, HypeAuditor, Shopify Collabs, or similar platforms
• Working knowledge of creator whitelisting, paid amplification, and affiliate and social commerce models
• Measures success through analytics, not vanity metrics
• Has a point of view and presents it with confidence
• Proactive and forward-thinking about client and campaign needs
• Can manage up, manage down, and keep a million moving pieces running smoothly
• Resourceful, committed, deliberate, and genuinely enjoys crossing things off the list
• A slight obsession with Amazon, online shopping, and discovering new products
• Loves a good brainstorm and always arrives with fresh, unexpected ideas

Bonus Points

• Experience with parenting, baby, kids, toy, or family lifestyle brands
• Existing relationships with talent agencies and management firms
• Experience integrating influencer programs with PR, experiential, or retail activations

Benefits Eligible For:

• Unlimited PTO
• Paid time off between Christmas and New Year's
• Fabulous Fridays - work day ends at 3 pm all year
• 401K with a 3% company match (immediately vested) after initial 3 months
• Medical, dental, and vision coverage
• Medical and Dependent care FSA
• Company-paid Life Insurance
• Company-paid Long-Term Disability

Salary: $125-150k + bonuses + commission