Chief Marketing Officer (Tunisia)

🌍 Job Title: Chief Marketing Officer (CMO)

Location: Tunisia (In office)

Start Date: ASAP

Type: Full-Time | Leadership Role

Reports to: CEO, Cure Bionics

Salary: Competitive with bonus potential

About Cure Bionics

Cure Bionics is a mission-driven MedTech startup creating 3D-printed, adjustable, and affordable bionic limbs for children and adults with limb differences. Our vision is to democratize access to bionic technology across Africa, the Middle East, and underserved communities globally. With recent milestones including CE certification, active pilots in multiple countries, and a growing product line, we’re entering a new stage of growth—and we’re looking for an ambitious and creative CMO to amplify our story.

Role Overview

We are seeking a bold, strategic, and hands-on Chief Marketing Officer to lead all marketing efforts—branding, digital, content, partnerships, PR, and growth. You will craft and execute a full-funnel marketing strategy to build global awareness, drive lead generation, grow our user base, and strengthen our impact.

You will manage internal and external marketing resources, represent Cure Bionics on global stages, and co-create inspiring content and campaigns that bring hope and innovation to life for our users. The ideal candidate is a marketing generalist with strong digital acumen, emotional intelligence, and a passion for inclusion and innovation.

Your Key Responsibilities

🔎 Strategy & Leadership

• Build and implement a multi-channel marketing strategy aligned with company objectives
• Define Cure Bionics’ brand voice and positioning across diverse markets
• Lead a small but mighty marketing team (staff + freelancers + interns)
• Coordinate closely with the CEO, sales, product, and international partners

📈 Lead Generation & Growth

• Launch and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn, YouTube)
• Drive traffic to lead-gen forms and product pages
• Track and optimize metrics: traffic, CPL, conversion rate, ROI

📣 Content & Communications

• Manage content marketing and storytelling based on our user-centered mission
• Lead media relations and PR to secure coverage nationally and internationally
• Oversee blog, website, email campaigns (Mailchimp/HubSpot), and social media (Instagram, TikTok, Facebook, LinkedIn, Twitter/X)

💡 Innovation & Brand Building

• Develop partnerships with global influencers, disability advocates, and media outlets
• Execute marketing for product launches, pilots, and awareness events
• Champion user-generated content and co-creation with prosthetic users

📊 Data & Analysis

• Own marketing analytics dashboards and tools (GA4, HubSpot, Salesforce)
• Run A/B tests, evaluate campaign performance, and iterate continuously
• Report monthly on KPIs and marketing ROI

🌍 Global Events & Representation

• Represent Cure Bionics at tech, health, and disability innovation events worldwide
• Build strategic alliances with NGOs, media houses, and government stakeholders
• Lead marketing efforts for pilots in other countries

Required Skills & Experience

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field
• 6+ years of progressive marketing experience, with 2+ in a leadership role
• Proven success in digital marketing, content strategy, and performance analytics
• Experience growing social platforms and executing paid social/search campaigns
• Excellent written, verbal, and interpersonal communication
• Familiarity with SEO, CRM tools, web analytics, and creative software
• Experience in a startup or scaling organization
• Passion for social impact, disability inclusion, and ethical storytelling

Nice to Have

• Experience in MedTech, assistive tech, or healthtech industries
• B2B and B2G marketing experience
• Familiarity with accessibility guidelines and inclusive design
• International campaign experience (Africa, Middle EAST, Europe)
• Video editing or basic visual design skills (Canva, Premiere, Figma, etc)

Why Join Cure Bionics?

• Equity opportunity in a fast-growing impact startup
• Work directly with passionate, multidisciplinary teams
• Represent Africa’s first bionic limb company on a global stage
• Help rewrite the narrative of disability with technology and empathy
• Travel and speak at international innovation and healthtech forums
• Influence not just a brand—but a movement

Recruitment Process

1. CV and portfolio review

2. Interview with CEO

3. Marketing assignment (3–4 hours)

4. Final interview with team panel

✨ Cure Bionics is an equal opportunity employer. We encourage applications from individuals with disabilities and people from all backgrounds.