Content & Design Marketing Officer

Content & Design Marketing Officer

Key Responsibilities

\- Create content and design assets for social media, landing pages, apps, email campaigns and websites.

\- Develop engaging content for YouTube, TikTok, Facebook and Instagram in a range of formats.

\- Write scripts, storyboards and content outlines for video projects.

\- Create and manage content calendars to maintain a consistent brand presence.

\- Develop audience-focused content that supports brand awareness, customer acquisition and retention, including educational content, campaign materials and product highlights.

\- Design key visuals, banners and social media templates with a focus on user experience and engagement.

\- Use A/B testing and performance data to improve landing pages, banners and other marketing assets.

\- Follow social media and content trends, and propose new ideas and formats.

\- Prepare monthly reports on content and marketing performance.

\- Use AI tools to improve the efficiency and quality of content creation.

Requirements

\- Bachelor’s degree in Marketing, Communications, Design or a related field.

\- At least 3 years of experience in content creation, content marketing, content strategy or a similar role.

\- Experience creating content across multiple digital channels.

\- Strong graphic design skills and proficiency in Adobe Photoshop, InDesign, Canva or similar tools.

\- Experience developing video content, including scripts and storyboards.

\- Strong writing, creative thinking and storytelling skills.

\- Good understanding of social media platforms and content distribution.

\- Ability to manage multiple projects in a fast-paced environment.

\- Mandarin Chinese and English proficiency is required to communicate with Chinese-speaking and international stakeholders.