Chief Marketing Officer (GTM - Founding Pillar)

Role Overview

You’ll be the growth engine and cultural architect of Vibecoderz. As founding CMO, your mandate is to build Vibecoderz into the default home for AI-native developer learning. Think Notion’s bottoms-up adoption meets Discord’s community energy.

Your job: scale Vibecoderz from 0 → 100K+ active users → 20K+ paid subscribers within the first year, while building a sticky ecosystem where developers learn, build, and share. You’ll drive community-led growth, viral loops, world-class campaigns, and developer-first storytelling.

You are not just running campaigns — you are building a category : _Superficient Learning._

Key Responsibilities

1. GTM & Growth Strategy

• Define and execute Vibecoderz’ B2C growth playbook.
• Build funnels from free sign-ups → Pro plan upgrades → long-term retention.

2. User Acquisition & Paid Conversion

• Drive 20K+ paid Pro users within Year 1.
• Optimize onboarding flows, trial → paid conversion, and habit loops.

3. Community & Culture

• Build Vibecoderz’ Discord HQ into a 10K+ member developer hub.
• Launch rituals (challenges, AMAs, hackathons, leaderboards) to retain members.

4. Brand Building & Positioning

• Craft Vibecoderz’ brand identity: logo, voice, design language, and category narrative.
• Position Vibecoderz as the “Notion for AI learning” in the developer ecosystem.

5. Content & Events

• Publish high-quality blogs, tutorials, videos, and byte courses.
• Run webinars, AMAs, and virtual hackathons with CTOs, VPs of Eng, and researchers.

6. AI-Native Marketing Execution

• Leverage AI tools for content generation, campaign automation, and lead scoring.
• Build Martech pipelines with Segment, HubSpot, Apollo, and n8n.

7. User Feedback Loops

• Continuously listen to developers via Discord, Twitter, GitHub.
• Synthesize insights back into the product roadmap with PM/CTO.

8. Retention & Engagement

• Design habit loops (daily streaks, progress dashboards, certificates).
• Ensure >80% 12-month retention for paid subscribers.

9. UGC & Viral Loops

• Turn artifacts (AI Slides, Mini-Apps, Byte Courses) into shareable content.
• Build referral mechanics to fuel viral growth.

10. Team Leadership

• Hire and mentor a world-class team in growth, design, community, and content.
• Build an org that blends creativity, data, and technical marketing DNA.

Success Metrics

90 Days (Probation):

• Vibecoderz GTM plan delivered (0 → 20K paid user goal).
• Discord community: 1K active developers.
• First UGC loop live (Byte Course share → referral → signup).
• 3 Martech automations live (trial → paid, churn prevention, onboarding drip).

12 Months:

• 20K+ paid users with >80% retention.
• 100K+ MAUs with strong activation (30%+ DAU/MAU).
• 10K+ engaged Discord members with recurring events.
• Vibecoderz recognized as the category leader in AI-native developer learning.

Must-Haves

• 10+ years in dev tools or SaaS product marketing.
• Proven success in scaling consumer adoption (10K+ paying users).
• Deep empathy for developers and ability to craft resonant narratives.
• Strong track record with community-led growth and viral campaigns.
• Hands-on with AI-driven Martech automation and growth tooling.
• Excellent eye for design, storytelling, and developer branding.

Nice-to-Haves

• Prior founding CMO or VP Marketing experience.
• Contributions to DevRel or open-source ecosystems.
• Experience with bottoms-up SaaS scaling (Notion, Figma, Replit-style).
• Global campaign execution experience (India, US, EU developer communities).

Tech Stack Visibility (MarTech & Growth Tools)

• Community & Events: Discord, Twitter/X, LinkedIn, StreamYard, Luma, Hopin
• MarTech & Automation: HubSpot, Segment, Apollo, Mutiny, n8n, Zapier
• Content & Design: Figma, Canva, Webflow, Notion (content ops)
• Analytics: Mixpanel, Amplitude, Google Analytics 4
• Collaboration: Linear (execution), Notion (campaign docs, playbooks), GitHub (co-marketing assets)
• AI Stack: Jasper, [Copy.ai](http://Copy.ai), Runway, Midjourney, Gemini/Claude for campaigns

Assessment

Objective: Validate ability to design and execute B2C GTM for Vibecoderz.

Challenge (Candidate PoC):

1. Growth Plan

• Draft a 6-month GTM plan targeting:
• 100K MAUs
• 20K paid Pro users
• 5K Discord members

2. Campaign Execution

• Design a launch campaign for the TutorAgent Mini-Apps feature:
• Target audience (students, indie devs, startup teams).
• Messaging pillars (value props for each).
• Channel strategy (Discord, Twitter, LinkedIn, Reddit, Product Hunt).
• Week-by-week launch calendar.

3. Community Building

• Propose 3 community rituals that drive retention (e.g., Vibe Challenges, AMA loops, leaderboard culture).

4. Content Sample

• Write a 300-word blog intro explaining “Superficient Learning” to developers.
• Draft a Twitter/X thread (5 posts) announcing Byte Courses.

Deliverables:

• GTM Plan (deck or doc).
• Campaign calendar.
• Blog intro + Twitter thread.
• Optional Loom walkthrough.

Evaluation Criteria:

• GTM Strategy Depth (30%)
• Creativity & Resonance (25%)
• Community Growth Insight (20%)
• Content Quality & Developer Voice (15%)
• Presentation & Design (10%)