Senior Media Buyer-CTV/OTT

We are seeking a senior, hands-on TV & Video Media Buyer who can own execution, optimize performance, and expand our efforts into OTT/streaming. This role is for a results-oriented buyer who knows how to buy, negotiate, optimize, and deliver ROI--not just plan. You will also oversee light operational support (trafficking, reporting) to ensure all campaigns run cleanly, efficiently, and accurately.

Immediate Scope of Work

• Primary (CTV/OTT): Develop and execute a comprehensive strategy for launching our brand on FAST (Free Ad-Supported Streaming TV) channels.
• Secondary (Linear TV): Audit the performance of our current TV network mix and provide actionable, expert recommendations for immediate optimization.

Key Responsibilities

• Media Buying & Execution: Plan, buy, and optimize local and national TV (broadcast, cable, syndicated) alongside OTT/CTV/streaming buys across DSPs and direct publisher relationships.
• Performance Optimization: Monitor and optimize campaigns daily based on response, CPL, CPC, and ROI; swiftly identify underperforming inventory and pivot strategy in real time.
• Vendor Negotiation: Negotiate rates, added value, and premium placements with stations, networks, and streaming inventory providers.
• Operational Oversight: Direct and manage admin support to ensure seamless trafficking, accurate reporting, continuous pacing tracking, clearance verification, and delivery monitoring.
• Cross-Functional Collaboration: Partner with internal creative and analytics teams to refine messaging, track attribution, and improve overarching campaign performance.

Qualifications

• Experience: 5+ years of hands-on local and national TV media buying with proven expertise in OTT/CTV/streaming acquisition.
• Niche Background: Direct experience in legal advertising (SSD, PI, Mass Tort, MVA, or similar high-intent sectors).
• Core Competencies: Data-driven mindset with a relentless focus on response metrics; strong track record of direct negotiations with stations and vendors; ability to move fast and remain accountable for delivery.
• Operations: Experience directing or managing media support staff.
• Education: Bachelor's Degree in Marketing, Advertising, or related field preferred.

Preferred Qualifications

• Direct Response: Heavy experience in DRTV or high-frequency/low-cost inventory buying.
• Attribution & Tools: In-depth knowledge of TV/streaming attribution methodologies (call tracking, view-through, matched-market testing) and advanced Excel/dashboard reporting capabilities.