Founding Marketing Director (Interactive Media/AI)
Grove and Grey · New York City, NY, US
Checked against dover. Still accepting applications.
- Location
- New York City, NY, US
- Posted
Our client is an AI-powered interactive video platform transforming how people experience entertainment. From films and games to workouts and live events, we enable creators to build interactive experiences — no code required — and distribute them across any screen.
We’ve already partnered with leading media and entertainment companies to bring voice-powered, multiplayer interactivity to millions. Now we’re searching for our first Marketing Director to make our brand impossible to ignore.
The Role
This isn’t a “manage agencies and track KPIs” type of job. You’ll be the architect and hands-on driver of growth — blending viral content, cultural storytelling, and B2B brand-building. Your mission: turn our platform into the most talked-about name in interactive entertainment.
What You’ll Do
- Launch attention-grabbing campaigns that drive creators, gamers, and partners to explore our platform.
- Own the content and growth engine: from social video to influencer collaborations to grassroots stunts.
- Build partnerships with game studios, streamers, artists, and events that amplify brand presence.
- Turn product wins into stories: case studies, videos, and activations that make brands and consumers say _“I need this.”_
- Leverage AI tools for rapid creation, community listening, and targeted outreach.
What Success Looks Like (First 6–12 Months)
- At least 3 viral/social moments that directly drive platform sign-ups.
- Platform activations with at least 2 major entertainment or gaming brands secured via your outreach.
- A growing creator and player community that credits you for the buzz.
Who You Are
- Proven track record of making something go viral without big budgets.
- Fluent in interactive entertainment, gaming, or music culture.
- Hands-on marketer: able to brief a videographer or film a TikTok yourself.
- Experienced in driving platform or brand growth (B2C; B2B is a plus).
- Thrives in early-stage chaos and loves building from scratch.
- Curious about emerging tech and familiar with AI, AR, or other next-gen tools.
Nice to Have
- Experience marketing SaaS or UGC platforms.
- Community-building expertise (Discord, Twitch, Reddit, etc.).
- Existing network in gaming, music, or interactive media.
Why Join
- Be the first marketing hire: you’ll shape the voice, vision, and playbook for an entirely new media format.
- Work directly with leadership to craft strategies that will define interactive entertainment for years to come.
- Opportunity to build a culturally relevant brand with cutting-edge AI and media technology.
Perks & Compensation
- Competitive salary + stock options
- Health & dental insurance
- Paid time off
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