Head of Marketing (Founding Hire)

We’re building a new operating layer for devices, AI, and cloud software—starting with cameras and expanding into millions of units worldwide. As we scale, we’re looking for a scrappy, strategic, and hands-on Director of Marketing to design and execute our marketing engine from the ground up.

As our first marketing hire, you’ll own the end-to-end strategy while rolling up your sleeves to drive growth across demand generation, content, partnerships, influencer marketing, and digital campaigns. Over time, you’ll grow and lead a high-performing marketing team while managing external agencies and contractors.

This role is perfect for someone who thrives in fast-moving environments, can balance strategy with execution, and has deep experience in video, AI, or AV/Broadcast markets.

Key Responsibilities

• Build and execute customer acquisition strategies across paid and organic channels (email, paid social, SEO, content, video, influencer, referral).
• Optimize and scale social/digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
• Design and launch referral, loyalty, and ambassador programs to boost retention and advocacy.
• Create compelling content across formats (short/long-form video, blog, and social).
• Grow brand presence across major social platforms (X/Twitter, LinkedIn, YouTube, TikTok, Instagram).
• Lead influencer campaigns with creators, streamers, and video professionals.
• Drive video production for campaigns, launches, and customer stories.
• Build joint marketing initiatives with partners and ecosystem players.
• Own event marketing: conferences, trade shows, booth strategy, and lead capture.
• Craft clear, differentiated messaging and positioning in the market.
• Partner with product and sales to ensure a seamless customer journey.
• Stand up and optimize the marketing tech stack, leveraging AI-driven automation.
• Track and report KPIs to guide data-driven decisions.
• Manage agencies, freelancers, and contractors to scale execution.

Who You Are

• Strategic but hands-on—you can execute today while planning for tomorrow.
• 5+ years in B2B software marketing with success in growth marketing, paid ads, and influencer programs.
• Deep experience in video, AV, AI, SaaS, or related industries.
• Proven track record building and leading teams in fast-growth environments.
• Strong grasp of product marketing, ICP development, and customer journeys.
• Passionate about video, live production, cameras, and AI.
• Organized project manager with the ability to balance execution and strategy.

Bonus Points

• Experience in the ProAV industry and/or sales pipeline marketing.
• Strong video marketing expertise and content creation skills.
• Familiarity with modern marketing automation and AI-driven growth tools.
• Previous success launching loyalty or ambassador programs.

Why Join

• Career-defining opportunity to build and scale a marketing function from day one.
• Help define the go-to-market strategy for a category-shaping product with massive distribution.
• Collaborate closely with leadership and shape company growth.
• Competitive salary + equity + benefits.