Business Development Executive

Innovation Starts With You.

Business Development Executive

Full time - Permanent Position / Remote

Job Role:

As a Business Development Executive you will identify target accounts, engage senior stakeholders, uncover business problems, and create credible sales opportunities across a broad portfolio that includes custom learning solutions, AI-powered roleplay, immersive AR/VR training, training delivery services, and learning-transformation consulting.

The ideal candidate will prospect independently, develop account-entry strategies, conduct effective cold calls, build multichannel outreach sequences, and convert initial conversations into well-qualified discovery meetings.

Responsibilities:

• Conduct high-quality outbound prospecting through cold calls, email, LinkedIn, events, referrals, and coordinated multichannel sequences.
• Create personalized outreach that connects CGS capabilities to a prospect’s business priorities rather than relying on generic product messaging.
• Build and continuously optimize Outreach sequences by industry, persona, use case, and level of buying intent.
• Convert cold conversations into credible discovery meetings by establishing relevance quickly and asking commercially meaningful questions.
• Follow up consistently and professionally while recognizing when an opportunity should be advanced, nurtured, recycled, or disqualified.
• Maintain a healthy balance of high-value strategic accounts and shorter-cycle opportunities.
• Conduct initial discovery conversations to understand the prospect’s business environment, performance challenges, current approach, stakeholders, urgency, and decision process.
• Translate early conversations into clear opportunity hypotheses for the Account Executive and solution team.
• Qualify opportunities using a structured methodology such as MEDDPICC or an equivalent enterprise-sales framework.
• Identify the business problem, measurable impact, compelling event, potential champion, decision criteria, decision process, competition, and next step.
• Distinguish genuine buying interest from research activity, curiosity, or low-probability engagement.
• Create complete, accurate handoffs to Account Executives, including stakeholder context, discovery findings, commercial potential, risks, and agreed next actions.

Qualifications

• Demonstrated success in B2B business development, sales development, enterprise prospecting, or a comparable revenue-generating role.
• A proven record of generating pipeline through self-sourced outbound activity.
• Strong cold-calling ability, including experience reaching managers, directors, vice presidents, and executive-level stakeholders.
• Experience building and managing multichannel prospecting sequences.
• Ability to sell or position both straightforward services and complex, consultative solutions.
• Experience working with a modern sales technology stack, including CRM, sales engagement, prospecting, and collaboration platforms.
• Strong written and verbal communication skills.
• Ability to conduct structured early-stage discovery and identify commercially relevant business problems.
• Strong account-research, stakeholder-mapping, and organizational skills.
• Evidence of resilience, personal accountability, coachability, and consistent execution.
• Sound judgment regarding when to pursue, nurture, reposition, or disqualify an account.

Nice to have Qualifications:

• Experience using Salesforce and Outreach.
• Experience using ZoomInfo, LinkedIn Sales Navigator, intent data, or similar account-intelligence tools.
• Experience with Microsoft Teams, Excel, PowerPoint, Word, and Outlook.
• Experience selling enterprise learning, SaaS, professional services, technology, consulting, AI, HR technology, or transformation solutions.
• Familiarity with Learning and Development, talent development, sales enablement, workforce transformation, customer experience, operations, or safety training.
• Experience prospecting into large enterprise accounts with multiple stakeholders and extended decision cycles.
• Familiarity with MEDDPICC, Challenger, Command of the Message, Sandler, or another structured sales methodology.

Benefits:

A comprehensive benefits package (Health, Dental, Life Insurance and RRSP).

• Remote work from home (available options).
• The opportunity for career growth and development.
• A collaborative and inclusive work environment.

Salary:

• Salary: 50-000 – 70,000 CAD Annually.
• Incentives.

_CGS evaluates compensation individually for each selected applicant. Final salary placement within our established parameters is based on multiple criteria, including regional market rates, internal equity considerations, cost-of-living geography, and candidate-specific attributes like professional experience, education, and technical skill sets._

_Furthermore, team members may have access to performance-based incentive structures and performance metrics designed to offer additional earning potential based on business growth._

About Us

For more than 40 years, CGS has empowered global enterprises to drive breakthrough performance through innovative business applications, enterprise learning and outsourcing. CGS Immersive® is an innovation lab and training transformation engine modernizing training programs and delivering immersive experiences tailored to meet the evolving needs of organizations across industries.

Learn more about CGS Inc® and CGS Immersive® in our websites:

<https://cgsinc.com/en>

<https://cgsimmersive.com/>