Copywriter (Social Media & Performance) - inVision

The role exists to free the SMM manager to focus on shooting and producing new video formats that drive reach, subscribers, and engagement. It is a middle-level production role: beyond strong copywriting, the holder brings a strategic understanding of social-brand building and a feel for how text and visuals work together.

• Social media publications managing: text for 20-22 publications per month across Instagram and TikTok — both on-asset text and post captions.
• Social media: always-on community management: respond to DMs and comments, (up to ~20 per post, scaling to ~1,000) during influencer collaborations or paid campaigns.
• Paid social scripts: write video scripts for paid social.([example](https://docs.google.com/spreadsheets/d/19ijEJ0XU4Zv9-vKIoNP0aG7N1Ej3iV2w2-_3Y0jDNMY/edit?gid=0#gid=0))
• Print materials: copy for leaflets, brochures, and posters.
• Lead-gen copy: text for campaign lead forms. ([example](https://docs.google.com/spreadsheets/d/1hVeT04kl4Vdqg2zWL5swimtnPbdCB-9SiUKTL1103Ew/edit?usp=sharing))
• Copywriting for Advertising Campaigns (Meta/Google) ([example](https://docs.google.com/spreadsheets/d/19ijEJ0XU4Zv9-vKIoNP0aG7N1Ej3iV2w2-_3Y0jDNMY/edit?gid=0#gid=0))
• Strategy input: contribute to Tone of Voice and the content plan. ([example](https://drive.google.com/file/d/1981Ho6AkLWyYa3jRFQEnk_lGNs0K1GUF/view?usp=sharing))
• Web & partners: write copy for the website and partner networks. ([example](https://docs.google.com/spreadsheets/d/1-jPWZaGNV_ZGQSzvlE4WMa6fqnwE9HZMqWzewOW23XM/edit?gid=0#gid=0))

Russian — fluent (spoken and written);

Kazakh — written proficiency required;

English — fluent (spoken and written).