B2B Copywriter & Marketing Coordinator (Execution and Implementation)

B2B Copywriter & Marketing Coordinator - Outbound Sales Materials (Execution and Implementation)

[Purple Sales Solutions](https://www.mypurplesales.com/) has helped technology companies grow across the US, Canada, Europe, and beyond since 2017. We deliver inbound and outbound B2B lead generation from our Toronto HQ. We're now building a high-performance digital marketing team in South Africa, where we already have team members on the ground.

The Role

We're hiring a full-time B2B Copywriter & Marketing Coordinator to execute weekly Outbound Sales content for our clients and design marketing and sales materials that fuel our outbound lead generation programs. This is a hands-on production role.

Currently, we require assistance with the following types of tasks:

Key Responsibilities

• Creating Sales Development Materials for outbound Lead Generation campaigns
• Creating Follow-up email templates
• Creating Outbound Email sequences
• Creating Call Scripts
• Creating Marketing briefs and PDF sales content
• Implementing emails in sequence tools such as Instantly and HubSpot

• Developing and maintaining reports and dashboards to improve system usability

Must Have

• BA/BS in Business, Marketing, or Computer Science
• 2+ years in a B2B Sales Development Content Writer team, ideally B2B or agency
• At least two years of experience managing sales/email engagement tools such as Lemlist, Apollo, Instantly, Salesloft, or Outreach.io.

• Proven weekly content production at scale
• Competitor analysis skills
• Understanding of sales processes and working within a sales environment

• HubSpot knowledge (doesn't need to be advanced)
• Having knowledge and experience in integrating and connecting the CRM (HubSpot) with other tools through API, Zapier, or natively.
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
• Strong written English
• Proficient with Word documents and Claude.ai

Nice to Have

• Design skills in Canva, Figma, or Adobe at a junior level

• B2B (preferably IT/SaaS)sector exposure
• Light web development: WordPress, Webflow, basic HTML/CSS/JavaScript

• Extensive use of Apollo, Lusha, Zoominfo for contact data lists
• Capabilities to research and build targeted contact lists based on the Ideal Customer Profile and Buyer Persona

• HubSpot Sales Hub Certificate a plus
• HubSpot Marketing Hub Certificate a plus

Successful candidates must be:

• A self-starter who excels at multitasking and thrives in a fast-paced environment.

• A fast learner, eager to learn new things
• Able to suggest improvements to existing processes
• Reliable, deadline-driven
• Professional & courteous
• Excellent problem-solving and critical-thinking skills.
• Well-organized, accurate.
• Fluent in English, excellent written and verbal skills.
• French or German is a plus.
• Result presentation and statistical analysis abilities.
• An excellent communicator and a desire to improve processes.

Why Work with Us

• Help build our growing South Africa team

• Work with global B2B clients across many different industries and time zones

• Best-in-class tools and ongoing professional development

• Competitive compensation and performance incentives

• Flexible, remote role based in South Africa

Our Values

• Trust and reliability: we never miss a piece of content. Ever

• We help our clients, but also our colleagues, grow faster

• Proven processes and methodologies drive your success

• Empathy and support are core to how we work

• Your professional growth matters to us

How to Apply

Send your resume and a short cover letter with:

• A weekly sequence of email content program you've run (strategy, approach, tools, results)
• Links to written content, Lead generation performance metrics