Promo Writer

Role Overview

As a Promo Writer, you will be responsible for creating high-impact promotional scripts for Pocket FM audio series. These promo scripts will be used for performance marketing campaigns across platforms such as Meta and UAC, and will later move into post-production for final execution. The role requires a strong understanding of ad creation, trailer writing, promo structuring, storytelling hooks, audience retention, emotional pacing, and localized content adaptation. You will write fresh promotional ads from scratch, adapt existing ads from the English team into Spanish localize them for the target audience, and refine existing ads to improve quality and performance. You will work closely with creative, editorial, production, and performance marketing teams to deliver production-ready promo scripts and suggest rework hypotheses for non-performing ads.

Role Overview

As a Promo Writer, you will be responsible for creating high-impact promotional scripts for Pocket FM audio series. These promo scripts will be used for performance marketing campaigns across platforms such as Meta and UAC, and will later move into post-production for final execution. The role requires a strong understanding of ad creation, trailer writing, promo structuring, storytelling hooks, audience retention, emotional pacing, and localized content adaptation. You will write fresh promotional ads from scratch, adapt existing ads from the English team into Spanish localize them for the target audience, and refine existing ads to improve quality and performance. You will work closely with creative, editorial, production, and performance marketing teams to deliver production-ready promo scripts and suggest rework hypotheses for non-performing ads.