General Manager

1\. Strategic Leadership & Business Growth

• Develop and execute Nutrinova's annual business strategy in alignment with the Board's vision and long-term growth objectives.

• Identify and pursue market expansion opportunities — including new geographies, product lines, and distribution channels.

• Monitor market trends, competitor activity (Biyinzika, Ugachick, Yo-Kuku, and others), and customer needs to inform strategic decisions.

• Lead business development efforts including key account partnerships, institutional tenders, and agro-dealer network expansion.

2\. Operational Management

• Oversee day-to-day operations across production, logistics, quality assurance, and supply chain to ensure efficiency and output targets are met.

• Ensure production facilities meet capacity, quality, and safety standards in compliance with regulatory requirements (UNBS, MAAIF).

• Drive continuous improvement initiatives to reduce operational costs, minimize waste, and improve production yield.

• Implement and monitor SOPs across all departments to ensure consistency and quality of output.

3\. Financial Management & Accountability

• Develop and manage the annual budget, ensuring cost controls are in place and financial targets are met.

• Review and approve financial reports, cash flow statements, and P&L accounts on a monthly basis.

• Ensure healthy gross margins through pricing strategy, procurement optimization, and cost efficiency.

• Report financial performance to the Board with clear variance analysis and forward projections.

4\. Sales, Marketing & Commercial Performance

• Drive revenue growth through effective commercial strategy — pricing, product positioning, and distribution.

• Build and maintain strong relationships with key customers, including large-scale poultry farmers, agro-dealers, and institutional buyers.

• Oversee brand development and marketing campaigns to grow Nutrinova's market share in Uganda's feeds sector.

• Set and monitor sales KPIs, ensuring the sales team meets volume and revenue targets consistently.

5\. People Leadership & Organizational Development

• Lead, develop, and inspire a high-performing senior management team across all functions.

• Foster a culture of accountability, innovation, and continuous improvement throughout the organization.

• Work with the HR Manager to attract, retain, and develop top talent aligned to Nutrinova's growth ambitions.

• Manage succession planning for critical roles and ensure leadership depth across the organization.

6\. Regulatory Compliance & Stakeholder Management

• Ensure full compliance with all relevant regulations — Uganda National Bureau of Standards (UNBS), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), NEMA, and others.

• Maintain strong relationships with regulators, government bodies, industry associations, and key suppliers.

• Represent Nutrinova at industry forums, trade events, and in the media where appropriate.

• Provide regular strategic updates to the Board and respond to Board directives with clear action plans.

Requirements

• Bachelor's degree in Business Administration, Agriculture, Food Science, Engineering, or a related field. MBA or equivalent postgraduate qualification is strongly preferred.

• Minimum 8–10 years of progressive management experience, with at least 4 years in a senior leadership role (GM, COO, or equivalent).

• Proven track record in the agri-business, animal feeds, FMCG, or food manufacturing sector in Uganda or East Africa.

• Demonstrated experience managing P&L responsibility and delivering business growth targets.

• Strong knowledge of Uganda's agricultural regulatory landscape (UNBS, MAAIF).

• Experience managing cross-functional teams of 50+ employees across production, commercial, and support functions.

Key Competencies

• Visionary leadership with strong commercial acumen

• Excellent strategic thinking and execution capability

• Financial literacy and P&L management

• Strong stakeholder management and board-level communication

• Decisive, results-oriented, and able to manage complexity

• High integrity and ability to build trust across all levels

• Deep understanding of the Ugandan and East African agri-business market

• Strong negotiation and relationship management skills