Senior Tour Coordinator

SENIOR TOUR COORDINATOR

ROAM Artists is an independent global booking agency working with 900+ artists worldwide. This role sits within Alex Bruford's team, supporting on routing and the day-to-day running of a touring roster spanning all levels of artists.

Agency experience is ideal, but industry experience is a must. You'll need a deep understanding of the music ecosystem, artists and live touring, whether that's from a booking agency, touring with a band, tour managing, or elsewhere in the industry. You'll work closely with an agent, and need to be confident communicating with promoters, artists and managers at every level. Live touring experience (in any capacity) is preferred.

The Role

• Supporting the agent on routing and touring plans, across a roster spanning all levels of artists
• Coordinating presales, onsales and marketing activity alongside the tour marketing team
• Maintaining booking records, preparing deal memos and paperwork
• Dealing with tour administration such as immigration, tax and tour support
• Coordinating support acts and support touring
• Contributing to artist planning discussions with market insight
• Attending shows and industry events when required

What You'll Bring

• Confident communicating with promoters and artist management at a senior level
• Strong problem-solving ability and proactive approach
• Knowledge of venues, capacities and markets domestically and, ideally, internationally
• Good understanding of the music ecosystem and how artists sit within it commercially and artistically
• Ability to manage multiple priorities and deadlines simultaneously
• An understanding of the challenges facing artists touring today

FULL JOB DESCRIPTION

Reports to: Head of Artist Delivery

Direct and Indirect Reports: No direct reports

Purpose

• Provides hands-on operational and strategic support across a touring roster spanning all levels of artists, helping the agent shape routing and tour strategy
• Acts as the primary operational support to agents, ensuring accurate information, timely communication and efficient execution across all stages of the touring lifecycle, excluding contracting and contract negotiation
• Coordinates and oversees tour marketing activity, including presales, onsales, ticket links and promotional schedules, working directly with artist management and promoters
• Maintains a strong working understanding of show costings and the ability to review and query settlements

Key Accountabilities

• Supporting the agent in developing routing plans and tour strategy across an assigned roster, from developing acts through to stadium level
• Coordinating tour marketing activity, including presales, onsales, ticket links, artwork approvals and promotional schedules, liaising with artist management, promoters and ROAM's Tour Marketing team where relevant
• Maintaining a solid working understanding of costings, reviewing settlements and raising queries on both where needed
• Maintaining accurate booking records and ensuring deal memos and related documentation are completed accurately and within required deadlines
• Building strong working relationships with promoters, artist management and other key stakeholders, communicating confidently
• Ensuring promoters, managers and internal stakeholders receive timely and accurate information throughout the booking and touring process
• Advising on artist market positioning, including recommending support acts and support tours
• Maintaining an up-to-date understanding of the venue and market landscape across relevant territories

Key Responsibilities

Routing

• Support the agent in developing routing plans and tour strategy for artists across the roster, from developing acts through to stadium level
• Coordinate promoter avails and identify routing opportunities, working directly with promoters and venues
• Prepare routing options and recommendations for the agent's review and direction
• Manage hold processes and routing schedules for assigned artists
• Contribute market insight and ideas to tour strategy discussions, with final direction set by the agent

Tour Marketing Support

• Coordinate tour announcements, presales, onsales, ticket links, artwork approvals and promotional schedules, where not managed by a dedicated marketing function
• Monitor marketing activity and escalate inaccuracies or issues
• Liaise with the Tour Marketing department where relevant

Costings & Settlements

• Maintain a solid working understanding of show costings
• Review settlements, querying discrepancies or issues
• Use settlement outcomes to assess the commercial success of tours and feed learnings into future routing strategy

Market Positioning & Artist Development

• Understand the wider music ecosystem and where each artist sits within it, commercially and artistically
• Coordinate support acts and support tours aligned with artist strategy and development goals
• Maintain and apply knowledge of venues, capacities and markets to inform routing and growth strategy
• Support artist planning discussions with market insight spanning developing acts through to stadium-level artists

Stakeholder Management

• Act as a confident point of contact for promoters, artist management and other key stakeholders on routing and onsales
• Build and maintain strong working relationships across the industry
• Represent ROAM professionally in conversations relating to touring, routing, onsales and market positioning

Tour Administration & Booking Support

• Maintain accurate booking records within our booking system and other internal systems
• Prepare deal memos and supporting documentation where needed
• Proactively liaise with promoters, management and advisors on reduction of tax and follow up with relevant paperwork
• Deal with immigration and visa requirements

Shows & Industry Events

• Attend shows, events and industry conferences when required
• Represent the company professionally at all times

Key Skills, Knowledge & Experience

• Deep understanding of the music ecosystem, bands and artist touring, whether that's from a booking agency, touring with a band, tour managing, or elsewhere in the industry
• Confident communicating at a senior level with promoters, artists and artist management
• Strong organisational and administration skills
• Ability to manage multiple priorities and deadlines simultaneously
• Experience using booking systems, spreadsheets and financial tracking tools
• Comfortable coordinating presales and onsales directly with promoters and/or artist management
• Working understanding of costings, and confidence reviewing settlements and raising queries where needed (settlement processing experience is not required)
• Good understanding of the music ecosystem and how artists sit within it commercially and artistically, from developing acts through to stadium level
• Knowledge of venues, capacities and markets, domestically and, ideally, internationally
• Comfortable working across a roster that includes artists of all levels
• Strong relationship-building skills and a genuine interest in artist development and market positioning
• Strong problem-solving ability and proactive approach