Social Media Executive (Content Strategist & Growth Marketing)

Content Strategist & Growth Marketing Executive

Company: Tensor Labs

Location: Onsite, Islamabad

Type: Full-time

About Tensor Labs

Tensor Labs is a fast-moving, innovation-driven company where execution beats excuses. We’re building a brand that competes globally in tech and digital services — and we believe growth should be measurable, strategic, and data-backed.

We’re looking for someone who understands that content is not decoration — it’s a growth engine. Someone who thinks in funnels, conversions, SEO rankings, engagement metrics, and ROI — not just impressions.

Role Overview

We are hiring a Content Strategist & Growth Marketing Executive who will own our digital growth across websites, LinkedIn, Instagram, and search.

This is not a posting role. This is a strategy + execution + performance role.

You will be responsible for:

• Driving organic growth through Technical SEO
• Optimizing website content for conversions
• Scaling LinkedIn & Instagram with measurable ROI
• Building authority-driven content strategies
• Turning content into inbound leads

Your success will be measured in rankings, traffic growth, engagement quality, lead generation, and pipeline contribution — not just likes.

Key Responsibilities

1\. Technical SEO & Website Optimization

• Conduct technical SEO audits (site structure, indexing, crawlability, Core Web Vitals, schema, internal linking).
• Optimize landing pages and service pages for search visibility and conversions.
• Improve keyword rankings for competitive tech-related queries.

• Implement on-page SEO best practices (meta tags, headers, keyword mapping, content optimization).
• Work with developers to resolve technical issues affecting performance.
• Track organic traffic growth, keyword positions, and conversion rates.
• Continuously improve website CTAs, funnels, and conversion flows.

2\. Content Strategy & Authority Building

• Develop a data-driven content strategy aligned with business goals.
• Create SEO-optimized blogs, case studies, landing pages, and service content.
• Translate technical services (AI, ML, Web, Mobile, etc.) into client-focused, conversion-driven messaging.
• Build topical authority in targeted niches.
• Maintain brand consistency across websites and social channels.

3\. LinkedIn & Instagram Growth (ROI-Focused)

• Develop growth strategies specifically for LinkedIn (company + leadership branding).
• Optimize LinkedIn pages for inbound lead generation.
• Plan and execute Instagram strategies aligned with brand positioning.
• Analyze engagement quality, not vanity metrics.
• Test content formats (carousels, thought leadership posts, short-form videos, etc.).
• Improve follower quality and conversion from social to website.
• Track ROI from social campaigns and organic efforts.

4\. Growth Marketing & Performance Tracking

• Build growth experiments and test hypotheses.
• Use analytics tools to track KPIs across SEO, website, and social channels.
• Create monthly performance reports with actionable insights.
• Align marketing efforts directly with BD pipeline goals.
• Improve lead acquisition cost and marketing efficiency.
• Support outreach campaigns with optimized landing pages and content assets.

Requirements

• Minimum 2–3 years of experience in Content Strategy, Growth Marketing, or SEO-focused roles.
• Strong experience in Technical SEO and on-page optimization.
• Proven track record of improving rankings, traffic, and conversions.
• Experience managing LinkedIn growth for B2B or tech companies.
• Understanding of ROI measurement in SMM.
• Experience optimizing websites for lead generation.
• Ability to translate data into strategic decisions.

Technical Skills

• Technical SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, etc.)
• Keyword research & content clustering
• Website CMS familiarity
• Landing page optimization
• Conversion rate optimization (CRO)
• LinkedIn page & executive branding management
• Instagram growth strategies
• Analytics & reporting tools

Nice to Have

• Experience in tech or digital services companies.
• Familiarity with design tools (Canva, Figma).
• Understanding of CRM and marketing automation tools.
• Experience with Clutch, Google My Business, and review platforms.