Strategy & Insights Manager (Influencer Marketing)

**About The Shelf**

The Shelf is a fast-growing influencer marketing agency that blends **data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant**.

Everyone claims to be data-backed. We **prove it** :

📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by **5x in conversions**

📺 TikTok verified that our campaigns perform **500x above their ad benchmarks in watch time**

🥈 One of our TikTok ads ranked **#2 globally** for an entire month

But what really sets us apart? Our **people-first culture. We actively discourage burnout , uphold a true 40-hour workweek** , and invest deeply in our team’s wellbeing and growth.

💼 100% covered healthcare

🏖️ Flexible PTO

🎉 Company holidays that actually get honored

✈️ In-person off-sites in Atlanta to foster real connection

**About the role**

• We’re hiring a **Strategy Manager** to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

**What you'll do**

🔍 **Market Intelligence Support**

• Research platforms, brands, and verticals
• Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
• Identify algorithm-centric cultural trends shaping content and influencer strategy

📊 **Strategy Support**

• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• Align creator ecosystems and platform behaviors with campaign goals
• Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

🤖 **AI & Content Intelligence**

• Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Support initiatives around trendspotting and creator discovery using AI

🤝 **Cross-Functional Collaboration**

Work closely with multiple teams to deliver strategic impact across the business:

• **Creative:** Support ongoing client renewals with trend and creator insight
• **New Business:** Contribute to RFPs with standout strategy and creator POVs
• **Marketing:** Provide strategic input and support for agency webinars and thought leadership content

**Product:** Partner with internal stakeholders on evolving agency tech and UI needs

• **Agency-Wide** : Support case study upkeep to ensure best-in-class examples of our work are captured and published

**Qualifications**

✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar

✍️ A strong writer and storyteller who brings clarity to complexity

🧠 Curious, proactive, and scrappy—you love turning noise into signal

📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT

📊 Strong with Google Slides or PowerPoint

🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience

🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company

🎨 Major Bonus: Strong visual design skills

**Why You’ll Love It Here**

We’re building something meaningful and sustainable—without burning people out. We care about **impact , balance , and raising the bar** in our industry.