Asst. Brand Manager

Position Summary: • The Brand Manager is responsible for shaping and elevating the brand image of the company and its products. • This role requires conducting market research, analyzing brand performance, and leading strategic brand initiatives. • The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success. Key Responsibilities: Brand Positioning: • Define and communicate brand positioning, value proposition, and messaging across the portfolio. • Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement. • Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences. Operations Management: • Oversee retail operations, including store management, staffing, and customer service standards. • Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency. • Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement. Retail Execution: • Conduct regular audits and store visits to assess compliance and identify growth opportunities. • Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends. • Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration. Brand Building: • Collaborate with brands to identify market trends and consumer preferences that inform product development. • Drive initiatives to adapt the brand strategy to evolving customer needs. • Manage the product lifecycle from concept to launch, ensuring strategic alignment. Marketing and Communication: • Develop integrated marketing plans to support brand objectives and sales goals. • Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement. • Monitor campaign performance and optimize investments to achieve ROI targets. Education Minimum Qualification required: · • Bachelor’s degree in business administration, Marketing, or a related field. • MBA preferred. Experience: · • 8-10 years in Retail Brand Management with a proven track record of leading brand strategy. Required Knowledge, Skills, Abilities and Attributes: • Strong analytical skills with a data-driven mindset. • Exceptional leadership, communication, and interpersonal abilities. • Proficiency in Excel and familiarity with data analysis tools