Digital Director / Senior Paid Media Specialist

ABOUT THE ROLE

VA4U is seeking a highly experienced Digital Director / Senior Paid Media Specialist to support key client accounts in a dynamic media environment.

This is not a pure campaign execution role—we want a senior-level strategist and operator who takes full ownership of campaign management, spot-checks details before they impact performance, interprets complex data into actionable insights, and communicates proactively. You will serve as a trusted extension of our partner agency team, ensuring high-value accounts are managed with exceptional precision, quality assurance, and commercial impact.

KEY RESPONSIBILITIES

• Multi-Platform Campaign Management: Set up, launch, optimize, and monitor paid media campaigns across Meta (Ads, Business, Events, & Commerce Managers), Google Ads, StackAdapt, LinkedIn Ads, and TikTok Ads Manager.

• Rigorous Quality Assurance: Review campaign settings, targeting, tracking parameters, URLs, creative assets, and budgets before launch to guarantee error-free execution.

• Budget & Pacing Oversight: Track spend, pacing, and delivery daily across multiple high-value accounts to prevent over- or underspends.

• Performance Analysis & Insight: Move beyond basic reporting by interpreting advertising metrics, identifying early trends/anomalies, and providing actionable, strategic recommendations.

• Cross-Functional Collaboration: Work closely with creative, strategy, and account management teams to align media execution with overarching client objectives.

• Reporting & Presentation: Prepare and deliver clear performance reports internally and, when needed, in client-facing discussions.

• Workflow & Process Maintenance: Manage tasks using Monday.com, communicate via Slack, and maintain documentation in Google Workspace.

REQUIRED QUALIFICATIONS & EXPERIENCE

• Senior Paid Media Expertise: Extensive hands-on experience in managing multi-platform paid media campaigns within a fast-paced agency environment.

• Platform Mastery (Hands-on):

• Meta Suite (Ads Manager, Business Manager, Events Manager, Commerce Manager)

• Google Ads

• StackAdapt

• LinkedIn Ads

• TikTok Ads Manager

• Tech Stack Familiarity: Confident use of Slack, Monday.com, and Google Workspace.

• Analytical & Data-Driven: High numerical accuracy with the ability to transform complex media metrics into clear, actionable advice for both technical and non-technical audiences.

• Proactive Problem Solver: Uses independent judgment to flag risks, performance anomalies, or technical errors before they impact accounts.

• Communication Skills: Exceptional written and verbal English, with strong presentation skills for sharing performance updates and recommendations.

KEY PERFORMANCE INDICATORS (KPIS)

• Consistently high campaign setup accuracy with zero preventable errors

• Responsible budget pacing and delivery across all client accounts

• Timely execution and strict adherence to launch schedules and deadlines

• Proactive risk identification and prompt escalation of potential issues

• Clear, insight-led communication and full account ownership