Community Manager

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com ](http://www.vml.com/)and follow along on [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

_Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors— all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses._

_Who we're looking for:_

_The Community Manager owns social media channels (primarily Instagram) ensuring brand guidelines are followed, finalizing content calendars with the category director, and driving local engagement mechanisms while supporting community leads through cluster-based media and social relationships. We are looking for someone with hands-on experience in community engagement, shooting on-ground content, and proactively driving conversations to enhance brand presence and audience interaction._

_What you'll be doing:_

• _Manage social media channels_ _ across brands and platforms through community moderation and engagement with proactive content aligned to brand voice_
• _Finalize content calendars_ _ with category director and manage publishing of organic content on local social channels_
• _Participate in creative briefs_ _ and brainstorming sessions, providing community-first concepts based on community/influencer insights_
• _Draft social media captions_ _ and respond to comments/DMs while proactively engaging with market opportunities_
• _Monitor local conversations and trends_ _ to identify engagement opportunities with trending topics, influencers, and brand collaborations_
• _Actively engage with users_ _ to foster positive brand sentiment and handle real-time interactions following brand tone of voice_
• _Collaborate with insights, creative, and media teams_ _ to ensure local market behaviors are considered in content strategies_
• _Ensure proper content tagging_ _ in Sprinklr for performance tracking and provide regular community management reports_
• _Work with social analysts_ _ to track consumer sentiment and adapt content strategies in real-time_
• _Maintain cultural sensitivity_ _ and communicate in native market language while preserving brand tone of voice_
• _Support content creation_ _ during shoots, activations, and on-ground events_
• _Drive platform inspiration_ _ by maintaining close connections with social platforms for content creation opportunities_

_What you'll need:_

• _4+ years of experience_
• _Social media platform expertise with strong focus on Instagram management_
• _Sprinklr proficiency for content tagging and performance monitoring_
• _Content creation including on-ground shooting and activation support experience_
• _Experience publishing and scheduling tools for organic content management_
• _Community engagement and real-time interaction management_
• _Understanding of the importance of brand voice consistency across all communications and responses_
• _Local market intelligence and cultural sensitivity awareness_
• _Creative ideation and community-first concept development experience_
• _Cross-functional experience with insights, creative, and media teams_
• _Performance reporting and actionable insights generation_
• _Trend monitoring and opportunity identification for brand engagement_
• _Brand tone of voice expertise and consistency_
• _Real-time response capabilities for comments and direct messages_
• _Proactive engagement skills for community building"_

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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