EVENTS & EXPERIENTIAL SPECIALIST

Job Summary:

The Events & Experiential Specialist plans and executes events, activations, and experiential marketing initiatives, including test drives, exhibitions, product launches, and sponsorships, that enhance CIG Motors' brand visibility and deepen customer engagement.

**Key Responsibilities:

**

Event Planning & Execution

• Plan, coordinate, and execute company events, exhibitions, test-drive sessions, product launches, and brand activations.

• Manage event logistics, timelines, and on-the-ground execution to ensure smooth delivery.

Vendor, Venue & Budget Management

• Source and manage vendors, venues, and suppliers for events and activations.

• Manage event budgets and ensure cost-effective delivery without compromising quality.

Experiential Marketing & Partnerships

• Design experiential marketing concepts that drive brand engagement and lead generation.

• Identify and support sponsorship opportunities and partner activations that align with brand objectives.

Coordination & Reporting

• Work closely with sales, marketing, and dealership teams to align events with business objectives.

• Evaluate event outcomes, gather feedback, and report on turnout, leads generated, and ROI.

Requirements

Qualifications and Experience:

• Bachelor's degree in Marketing, Events Management, Communications, or a related field.

• Minimum of 4-6 years' experience in events management or experiential marketing.

• Experience in the automotive or a related consumer industry is an advantage.

• Strong project and vendor management skills.

• Creativity in designing experiential and activation concepts.

• Sound budget management ability.

• Excellent organizational and multitasking skills.

• ​Strong communication and stakeholder coordination skills.

Benefits

• Competitive Salary

• 13th Month Allowance

• Leave Allowance

• Monthly Performance Bonus

• Retirement Savings

• Paid Time Off

• Opportunity to work in a fast-paced and dynamic environment