OFFLINE MARKETING SPECIALIST

Job Summary:

The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.

**Key Responsibilities:

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**Offline Campaign Planning & Execution

• Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.

• Coordinate the timely rollout of offline campaigns in line with overall marketing plans.

Vendor & Media Management

• Liaise with media houses, printers, and outdoor advertising vendors.

• Negotiate rates and placements to ensure cost-effective offline media spend.

Dealership Branding & Collateral

• Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.

• Develop and manage the production of brochures, flyers, banners, and other promotional collateral.

Budget & Market Monitoring

• Manage the offline marketing budget and vendor payments.

• Monitor offline market trends and competitor offline marketing activity.

Requirements

**Qualifications and Experience:

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• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum of 3-5 years' experience in offline/traditional marketing.

• Experience working with print and outdoor media vendors.Strong vendor negotiation skills.

• Sound project and budget management ability.

• High attention to detail on branding and collateral quality.

• Good understanding of the offline media landscape.

• Strong organizational and coordination skills.

Benefits

• Competitive Salary

• 13th Month Allowance

• Leave Allowance

• Monthly Performance Bonus

• Retirement Savings

• Paid Time Off

• Opportunity to work in a fast-paced and dynamic environment