Store Manager (Retail)

Job Purpose:*

To lead the store to deliver an iconic, world-class customer experience, drive sales and profitability, and build a high-performing team that lives the Victoria's Secret brand values: Passion, Customer Obsession, and Empowerment.

Key Responsibilities:

A. Sales & Business Leadership:

- Own full P&L responsibility for the store - drive sales, KPIs (Conversion, UPT, ADS, AUR)

\- Analyze sales reports and create strategic action plans to achieve monthly and yearly targets

\- Drive loyalty program (Angel Card), Bra Fit events, and new collection launches

B. Customer Experience:

- Ensure every customer receives an elevated, intimate and inclusive bra fitting and styling experience

\- Model VS Selling Behaviors - Greet, Discover, Fit, Style, and Inspire loyalty

\- Handle VIP and escalated customer concerns with professionalism

C. Team Leadership & Development:

\- Recruit, train, coach and retain top talent - build a strong pipeline of Assistant Managers and Supervisors

\- Conduct daily huddles, weekly trainings on product knowledge (Bra, Panty, Beauty, PINK)

\- Drive performance management, succession planning and engagement

D. Operations & Visual Merchandising:

- Ensure full compliance with VS Visual Merchandising guidelines, brand standards and VM directives

\- Maintain operational excellence: Stockroom, inventory accuracy, shrink control, health & safety, and audit compliance

\- Ensure all promotions, pricing, and marketing are executed flawlessly

Requirements

Qualifications:*

\- Bachelor's Degree preferred

\- 4+ years of Store Management experience in premium / luxury fashion, beauty, or lingerie retail (Zara, H&M, Sephora, etc.)

\- Proven track record of achieving sales targets and leading large teams (15+ staff)

\- Strong business acumen, fluent in English, excellent communication skills

\- Passion for Victoria's Secret brand and empowering women.