Digital Marketing Specialist

We are seeking a versatile Digital Marketing Specialist on behalf of our strategic partner to scale multiple brands within an interconnected business ecosystem. You’ll be responsible for founder brand management , SEO , paid advertising , and content marketing —supporting both a mission-driven nonprofit and a high-growth data/AI company. If you thrive in a dynamic environment where you manage diverse campaigns and innovate with minimal supervision, this role is for you!

Key Responsibilities

1\. Founder Brand Management

• Social Media Strategy : Develop and execute strategies to expand the founder’s personal brand on LinkedIn, Instagram, YouTube, etc.
• Content Repurposing : Transform podcast/video footage into engaging social media posts, short clips, and graphics.
• Thought Leadership : Position the founder as an industry leader through insightful posts, articles, and speaking engagements.

2\. SEO (Search Engine Optimization)

• Audit & Strategy: Conduct technical and on-page SEO audits for both the nonprofit and the data/AI business.
• Keyword Research : Identify relevant keywords aligned with each entity’s goals, optimizing content for higher rankings and traffic.
• Link Building & Outreach: Implement ethical strategies to secure high-quality backlinks, monitor backlink health, and collaborate with influencers/partners.

3\. Paid Advertising

• Campaign Management : Plan and manage paid campaigns on LinkedIn (primary), with potential expansion to Google Ads, Facebook/Instagram, and YouTube.
• Budget Allocation : Optimize moderate monthly budgets ($1–$2k initially) to achieve lower CAC and higher conversions, with potential for scaling.
• Performance Tracking : Use tracking pixels and analytics tools to report on CTR, CPC, CPA, ROAS, and other KPIs.

4\. Content Marketing & Strategy

• Editorial Planning : Align content themes with each brand’s value proposition (nonprofit vs. tech solutions).
• Content Creation : Write blog posts, landing pages, and social media copy; coordinate multimedia production with the in-house video team.
• Distribution & Promotion: Identify key channels, industry communities, and partners to maximize reach and engagement.

5\. Cross-Functional Collaboration

• Team Coordination : Work with the CMO, social media manager, and video production teams to ensure brand consistency across platforms.
• Stakeholder Updates : Provide periodic reports and updates to the founder and relevant team members, highlighting new opportunities and wins.
• Test & Iterate: Proactively launch A/B tests, pivot strategies based on data insights, and continually refine campaign tactics.

6\. Analytics & Reporting

• Performance Dashboards : Develop user-friendly dashboards to track growth, engagement, lead quality, donations, etc.
• Data-Driven Insights : Analyze metrics, user behavior, and campaign performance to refine targeting and creative assets.
• Goal Alignment : Ensure each marketing initiative supports the nonprofit’s awareness/donor objectives or the data/AI company’s revenue/lead gen goals.

Ideal Candidate Profile

• T-Shaped Skill Set : Broad expertise in SEO, paid advertising, and content marketing, with deep proficiency in at least one (LinkedIn Ads or technical SEO preferred).
• Proven Results : Demonstrated success growing social media followings (particularly LinkedIn & Instagram) and driving conversions through paid campaigns.
• Technical Familiarity : Comfortable with analytics tools (Google Analytics, LinkedIn Campaign Manager), plus basic HTML/CMS knowledge (e.g., WordPress).
• Creative & Analytical: Strong blend of creative thinking for content ideas and analytical skills for campaign optimization.
• Self-Starter : Operates independently, offering strategic recommendations without heavy supervision.
• Excellent Communication : Fluent in English, with the ability to present actionable insights clearly to stakeholders.

Qualifications

• 4+ years of hands-on digital marketing experience (SEO, paid ads, content, etc.).
• T-Shaped Skill Set : Broad expertise in multiple marketing channels with deep proficiency in at least one area (LinkedIn Ads or technical SEO preferred).
• Proven Results : Demonstrated success growing social media followings (particularly LinkedIn & Instagram) and driving conversions through paid campaigns.
• Technical Familiarity : Comfortable with analytics tools (Google Analytics, LinkedIn Campaign Manager), plus basic HTML/CMS knowledge (e.g., WordPress).
• Creative & Analytical: Strong blend of creative thinking for content ideas and analytical skills for campaign optimization.
• Self-Starter : Operates independently, offering strategic recommendations without heavy supervision.
• Excellent Communication : Fluent in English, with the ability to present actionable insights clearly to stakeholders.

Nice to Have

• Marketing Automation : Advanced knowledge of workflows, lead scoring, and nurture programs.
• Copywriting & Basic Design: Ability to craft compelling ad copy and make minor design edits for landing pages or ads.
• B2B or SaaS Experience : Familiarity with longer sales cycles and product-led growth models.
• Programming Familiarity : Basic HTML/CSS for landing page customization or email templates.
• Nonprofit / Fundraising Background : Understanding of donor acquisition strategies and philanthropic marketing techniques.

What Our Partner Offers

• Competitive Compensation : Competitive compensation with growth potential as responsibilities expand.
• Professional Development : Opportunities to advance through ongoing training, certifications, and mentorship within a dual-brand ecosystem.
• Collaborative Culture : Join a results-driven environment where creativity, data-backed decisions, and shared success are highly valued.
• Flexible Work Setup : Depending on policy, enjoy remote or hybrid arrangements, with significant overlap required for U.S. (Montana) working hours.
• Career Advancement : Potential to step into senior or specialized roles as the digital marketing function scales to support each brand’s evolving goals.

If you’re ready to take on a multi-brand challenge—ranging from nonprofit advocacy to tech-driven innovation—apply now to become our partner’s Digital Marketing Specialist and help shape the next phase of their expansion!