Research & Consumer Insights Manager

Reporting to the Chief Consumer Insights Officer, the Research and Consumer Insights Manager is responsible for overseeing research initiatives, analyzing data, and providing strategic recommendations based on consumer behavior, market trends, and competitive analysis. This position requires strong leadership skills, exceptional analytical capabilities, and the ability to effectively translate insights into business strategies.

_Accountabilities_

Business Development

· Collaborate with senior management to define research objectives and develop strategies to support business growth and customer-centric initiatives.

· Market and promote the company’s research services

· Prepare and pitch research proposals for new and existing clients based on agreed targets

Lead market research and intelligence gathering

· Lead and manage the research team in designing and executing qualitative and quantitative research studies, utilizing methodologies such as surveys, interviews, focus groups, and data analytics.

· Apply advanced statistical techniques and data modeling to analyze large datasets, identify trends, patterns, and correlations, and derive actionable insights.

· Conduct in-depth consumer segmentation analysis to identify target audiences and develop personalized marketing strategies.

Translate complex data into meaningful insights

· Oversee the creation of comprehensive reports and presentations that effectively communicate research findings, insights, and strategic recommendations to stakeholders at various levels of the organization.

· Develop visually appealing and concise reports that present complex data in a clear and understandable manner.

· Collaborate with cross-functional teams to ensure timely and accurate reporting of consumer insights for informed decision-making.

Design and Innovation

· Stay at the forefront of research methodologies, tools, and technologies to continually improve research processes and generate cutting-edge consumer insights.

· Foster a culture of innovation within the research team and promote the use of innovative research techniques to enhance data quality and accuracy.

· Identify opportunities for research and insights to support product innovation and contribute to the organization's overall growth.

Requirements

_Education and Experience_

· Master's degree in market research, business, statistics, psychology, or related fields.

· A minimum of 5 years’ experience in research, consumer insights analysis, or related roles, with a strong track record of delivering impactful insights and driving business growth.

_Required Knowledge, Skills and Abilities_

· Proficiency in statistical analysis software (e.g., SPSS, R, SAS) and data visualization tools (e.g., Tableau, Power BI).

· Excellent analytical and problem-solving skills with the ability to extract key insights from complex datasets.

· Strong leadership and people management skills, with the ability to mentor and develop a team of researchers.

· Exceptional written and verbal communication skills to effectively convey insights and recommendations to non-technical stakeholders.

· In-depth knowledge of qualitative and quantitative research methodologies and data analysis techniques.

· Detail-oriented with strong organizational skills to manage multiple projects and meet deadlines.

· Ability to collaborate effectively with cross-functional teams and build relationships with stakeholders at all levels of the organization.