Social Media Content Creator and Strategist - Contractor

Contract/Part-Time | Remote (South Florida, USA Preferred)

We are seeking a creative and detail-oriented Social Media Content Creator and Strategist to elevate our presence on Instagram and LinkedIn. Your work will focus on building a strong luxury brand that captivates prospective clients, instills trust, and excites our audience to engage with and join our extraordinary travel experiences.

This role is project-based or part-time, ideal for someone experienced in crafting high-quality social media content, managing luxury branding, and planning platform strategies.

Responsibilities/Deliverables

1. Trip-Specific Instagram & LinkedIn Content

• For each trip planned - (1) in 2024, (2) in 2025, (4) in 2026 - provide the following:
• Take content provided by our photographer/videographer to create Instagram stories after we depart each destination during the trip to recap the highlights within 1-2 days after departing each destination.
• Create reels and posts that highlight key moments during and after the trip has been completed.
• 1-3 posts per destination
• 1 reel per destination
• 1 reel per trip

2. Between-Trip Content Strategy

• Design a content strategy to maintain engagement and luxury brand presence between trips:
• Share client testimonials and trip highlights.
• Post behind-the-scenes content, such as trip planning or partner collaborations.
• Highlight brand milestones or thought leadership in luxury travel.
• Repurpose past trip footage for storytelling (e.g., "throwback" posts).
• Incorporate educational content about destinations or the unique aspects of Bucketlist Xperiences.
• Content Approx. Range
• 4-8 posts/reels per month for Instagram and LinkedIn, including static images, carousel posts, and reels.
• 4–8 Instagram stories per month , focusing on timely updates and engagement.

3. Develop Content Calendar and Strategy on a Annual Basis

• Plan content themes for trip-specific and between-trip engagement.
• Align posts with key dates, milestones, and audience engagement goals.

4. Platform Management

• Instagram :
• Maintain a visually cohesive feed that aligns with luxury aesthetics.
• Schedule and post content while responding to comments and DMs within 24 hours.
• LinkedIn :
• Post professional content that highlights credibility, testimonials, and brand updates.
• Tailor content to a high-net-worth and professional audience.

5. Provide a monthly analytics report that tracks:

• Engagement metrics (likes, comments, shares, saves).
• Follower growth trends.
• Performance of individual posts, reels, and stories.
• Recommendations to optimize future content.

Key Requirements

• Proven experience in social media management, particularly for luxury travel.
• Strong content creation and editing skills.
• Demonstrated ability to craft compelling captions and manage a cohesive luxury brand tone.
• Familiarity with Instagram and LinkedIn best practices.
• Analytical mindset with the ability to interpret data and optimize content strategies.
• Self-starter with excellent project management skills.

Desirable Capabilities

• Background in luxury travel or hospitality marketing.
• Located in South Florida preferred, but not required.

Compensation

• Retainer or Project Based Fee.
• Performance-based bonus structure.
• Future possible opportunity to participate in Jet Xpeditions and larger/full time opportunities.
• Highly flexible work environment.
• Opportunity to work globally and engage with world-renowned luxury brands and individuals.
• Access to exclusive travel benefits and once-in-a-lifetime experiences alongside our members.

_Equal Opportunities Employer:_

_At Bucketlist Xperiences, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our suppliers, and our global community. Bucketlist Xperiences is proud to be an equal-opportunity employer, creating an inclusive and welcoming environment for all employees._