Marketing Executive - Inbound

About Us

We are a fast-growing B2B SaaS startup. We move fast, love data-driven experiments, and value autonomy. If you are a scrappy, creative, and analytical marketer who thrives in a dynamic startup environment and knows how to turn LinkedIn scrolls into pipeline, we want you on our team!

Role Overview

As our Marketing Executive , you will own our organic growth engine and social media presence. You aren't just scheduling posts—you’ll be building a community, launching multi-channel campaigns, and driving high-quality leads. This is an on-site role blending creativity with demand generation, perfect for someone with 2+ years of B2B SaaS marketing experience who wants to make a measurable impact and scale their career.

Key Responsibilities

1\. Social Media & Community Management

• Own the Channels: Manage, write, and execute the content calendar for our social media channels.
• Brand Voice: Translate complex B2B SaaS features into engaging, relatable, and thought-provoking social content.
• Engagement: Actively engage with industry influencers, prospects, and customers to build an active, loyal community around our brand.

2\. Organic Marketing & Content Creation

• Content Distribution: Repurpose high-performing content (blogs, whitepapers, case studies) into social snippets, newsletters, and infographics.
• Copywriting: Draft compelling copy for emails, landing pages, and marketing collateral that resonates with ideal customer profiles (ICPs).

3\. Lead Generation & Campaign Management

• Campaign Execution: Plan and execute end-to-end inbound marketing campaigns to generate Marketing Qualified Leads (MQLs).
• Email Marketing: Set up, test, and optimize email nurture sequences and monthly newsletters using our marketing automation tools.
• Webinars & Events: Assist in organizing, promoting, and executing webinars or virtual events to drive pipeline.

4\. Analytics & Optimization

• Track & Report: Monitor key performance metrics across social channels, email campaigns, and organic traffic (CTR, engagement, conversion rates).
• Iterate: Use data to figure out what’s working, what’s not, and pivot quickly.

What We Are Looking For

• The Experience: 2-4 years of proven experience in marketing, specifically within the B2B SaaS domain.
• Startup DNA: You are comfortable with ambiguity, love wearing multiple hats, and possess a "get stuff done" attitude.
• Tech Savvy: Familiarity with marketing tools like HubSpot/Marketo, Google Analytics, Canva, Notion, and social media scheduling platforms (e.g., Buffer, Hootsuite).
• Strong Copywriter: You can write clear, concise, and persuasive copy without relying entirely on AI prompts.
• Data-Informed: You understand the metrics that actually matter (leads, pipeline) versus just vanity metrics (likes, impressions).

Bonus Points If You Have:

• Basic video editing skills for short-form video content (LinkedIn video, YouTube Shorts).
• Experience with product-led growth (PLG) marketing strategies.

What’s In It For You?

• High Autonomy: We hate micromanagement. You own your projects from day one.
• Career Growth: As an early marketing hire, your growth trajectory aligns directly with the company’s scale.
• Competitive Compensation