Head of Growth (Founding Team)

Role Overview

You’ll be the engine behind Vibecoderz’ 20K+ paid users and $100K+ MRR milestones. Where the CMO drives brand, community, and culture, you will focus on funnels, experiments, and monetization levers. You know how to run growth like an engineer: structured, data-driven, and always measurable.

Your obsession is activation, conversion, retention, and LTV. You’ll orchestrate paid acquisition, A/B tests, SEO/ASO, referral loops, and pricing experiments — all while keeping developers (our users) at the center.

This role demands someone who can blend creativity and rigor , who can craft narratives that convert and pipelines that scale.

Key Responsibilities

1. Growth Strategy & Execution

• Own Vibecoderz’ growth engine from awareness to retention.
• Define and optimize funnels (sign-up → activation → subscription → renewal).
• Drive experiments across pricing, paywalls, and onboarding flows.

2. Acquisition & Performance Marketing

• Run multi-channel campaigns (Google, LinkedIn, Twitter/X, GitHub Ads, Discord boosts).
• Build and scale paid acquisition pipelines with strict ROI focus.
• Continuously optimize CAC:LTV ratios.

3. Monetization & Pricing

• Own pricing strategy for Free, Pro ($19), and Teams tiers.
• Run pricing tests to maximize conversion and retention.
• Define and execute upsell/cross-sell strategies.

4. Retention & Lifecycle Marketing

• Build lifecycle campaigns (email, push, in-app nudges).
• Reduce churn through proactive communication and win-back flows.
• Partner with Head of Community on Discord-led retention campaigns.

5. Data & Experimentation

• Define and enforce event taxonomy across product.
• Run A/B and multivariate tests with statistical rigor.
• Set up dashboards for cohort analysis, growth metrics, and funnel drop-offs.

6. Cross-Functional Leadership

• Partner with CMO on storytelling and GTM.
• Partner with CPO on growth-driven product features (referral programs, virality loops).
• Mentor and scale a growth marketing team (performance, analytics, lifecycle).

Success Metrics

90 Days (Probation):

• Build and present Vibecoderz’ 12-month growth model (acquisition → conversion → retention → revenue).
• Launch at least 3 growth experiments (pricing, referral, or acquisition channel).
• Achieve baseline paid conversion ≥3% from free → paid users.

12 Months:

• Scale Vibecoderz to 20K+ paid users with ≥70% retention at 12 months.
• Achieve CAC:LTV ≥ 1:4 with sustainable paid acquisition.
• Drive $100K+ in recurring monthly revenue with scalable playbooks.
• Build and lead a team of 4–5 growth specialists.

Must-Haves

• 10+ years in growth/performance marketing roles in SaaS, developer tools, or consumer productivity apps.
• Proven track record of scaling from 0 → $1M ARR (ideally with B2C SaaS).
• Expertise in funnels, paid marketing, SEO/ASO, referral systems, pricing experiments.
• Strong data chops: SQL, Amplitude/Mixpanel, GA4, cohort analysis.
• Excellent storyteller who can translate growth experiments into board-level insights.

Nice-to-Haves

• Experience in EdTech, DevTools, or B2C SaaS ecosystems.
• Prior exposure to developer acquisition funnels (GitHub, Product Hunt, Discord).
• Hands-on experience with AI-driven Martech tools (HubSpot AI, Mutiny, Jasper, Segment).
• Founding marketer or early-stage growth role.

Tech Stack Visibility

• MarTech: HubSpot, Segment, Mutiny, Mixpanel/Amplitude, GA4
• Experimentation: Google Optimize, LaunchDarkly, PostHog
• Campaigns: Google Ads, LinkedIn Ads, GitHub Ads, Twitter/X Ads
• SEO/ASO: Ahrefs, SEMrush, SurferSEO
• Community Growth: Discord Insights, Orbit, Bevy
• Data: Firestore events, Neo4j Developer Graph, BigQuery

Assessment

Objective: Validate ability to design a growth engine for Vibecoderz’ AI Tutor.

Assessment (2-Part):

1. Growth Model (Written)

• Build a 6-month growth model with acquisition, activation, retention, and monetization assumptions.
• Include:
• Channel mix (organic, paid, community).
• CAC targets and ROI.
• Retention tactics.
• Pricing experiments (Pro vs. Teams).

2. Experiment Design (Case Study)

• Design an A/B test for improving conversion on the “Text → Course → Certification” flow.
• Must specify hypothesis, control/variant, metrics, and success criteria.

3. Presentation (Optional)

• 5-slide deck on “How I’d scale Vibecoderz to 20K paid users in 12 months.”

Deliverables:

• Written growth model (Excel/Google Sheet or doc).
• A/B test design doc.
• (Optional) 5-slide deck.