Head of Product Marketing

Our client is revolutionizing how science is communicated, one graphic at a time (you can think of us as the Adobe or Canva for science!). They're on a mission to accelerate science by empowering all scientists to quickly and easily communicate their research. They are looking to bring on a Head of Product Marketing.

_What you'll do:_

• Own end-to-end product marketing strategy including positioning, messaging, competitive analysis, and go-to-market planning for our platform
• Take ownership of value messaging and website optimization to drive conversion and clearly communicate our differentiated value proposition
• Work closely with our fractional CMO and product team to develop comprehensive go-to-market plans for new features and product launches
• Build and scale the marketing function from a team of one to a robust marketing organization of 6+ people
• Lead cross-functional initiatives from strategy development to execution, collaborating with sales, product, and customer success teams
• Develop and execute comprehensive marketing strategies to improve lead generation, customer acquisition, and market positioning

_Day-to-day example:_

You might start your week reviewing user feedback with the product team to refine messaging for an upcoming feature launch, work with our fractional CMO to develop a new competitive positioning framework, and spend time analyzing website performance metrics to identify optimization opportunities. Last month, the team launched a major product update without dedicated marketing support, and the person in this role would have developed the complete go-to-market strategy, messaging framework, and launch plan. This is the kind of 0-to-1 building and hands-on execution you'd thrive in.

_What you bring to the table:_

• 5+ years of product marketing experience with proven success building marketing functions from scratch in Series A-C stage companies
• Strong track record of team building \- you've successfully hired, developed, and scaled marketing teams while maintaining high performance standards
• Demonstrated ability to move quickly in fast-paced environments with evidence of rapid scope expansion and career progression
• Expert-level messaging and positioning skills with experience developing compelling value propositions for B2B SaaS products
• Hands-on execution mindset \- you're comfortable doing IC work while simultaneously building and leading a team
• Cross-functional collaboration excellence \- you can work effectively with product, sales, and leadership teams to drive business outcomes

_Why join us?_

We're in an exciting growth phase with new executive leadership across CRO, CFO, COO, and CMO roles. You'll have the opportunity to build something from the ground up while working with an experienced fractional CMO who can provide strategic guidance and mentorship. This role offers significant career growth potential as you scale the marketing function in a rapidly growing company.