Paid Search Specialist

About Us

HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across [Order-to-Cash](https://www.highradius.com/software/order-to-cash/?ref=home), [Close & Reconciliation, ](https://www.highradius.com/software/financial-close-and-reconciliation-software/)[Consolidation & Reporting](https://www.highradius.com/software/financial-consolidation-and-reporting/), [Accounts Payable](https://www.highradius.com/software/accounts-payable/), [B2B Payments](https://www.highradius.com/software/b2b-payments/), and [Treasury](https://www.highradius.com/software/treasury-risk/). HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and [more](https://www.highradius.com/resources/customers/). HighRadius has been consistently recognized as a [market leader](https://www.highradius.com/resources/analyst-reports/) by Gartner, IDC, and Forrester.

Key Responsibilities

• Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing Ads).
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Manage campaign structures, bidding strategies, ad copy testing, and budget allocation.
• Monitor key performance metrics, including CTR, CPC, Conversion Rate, CPA, ROAS, and Impression Share.
• Analyze search term reports and implement positive and negative keyword strategies.
• Develop and execute A/B tests for ads, landing pages, and bidding approaches.
• Collaborate with content, design, SEO, and marketing teams to improve campaign effectiveness.
• Generate weekly and monthly performance reports with actionable insights and recommendations.
• Learn, track, and troubleshoot conversion tracking using tools such as Google Analytics 4 and platform conversion tracking.
• Stay updated on industry trends, platform updates, and best practices in paid search.

Required Qualifications

• Bachelor's degree in Marketing, Analytics, or a related field.
• 3+ years of hands-on experience managing paid search campaigns.
• Strong expertise in Google Ads, Microsoft Ads, keyword research, and bid management(Applicable only if the person is from Digital Marketing)
• Experience with Google Analytics and reporting tools.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Ability to interpret performance data and translate findings into optimization actions.
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Experience with Marketing Communications, Ad Copy, Content, and Landing Page design
• Familiarity with attribution models and conversion tracking.
• Experience with CRM integrations and lead management platforms like HubSpot, Salesforce, etc.
• Google Ads and Google Analytics certifications(Applicable only if the person is from Digital Marketing)
• Experience in B2B SaaS, FinTech, or Enterprise Marketing environments.