Product Marketing Manager

**About Hypervolt Limited**

Hypervolt is one of the UK’s fastest-growing EV charging and home-energy technology companies. We design beautifully engineered chargers that combine advanced smart energy features with the premium experience expected of a modern consumer electronics brand. Our mission is simple: to make EV charging effortless, intuitive, and joyful.

We’re now seeking an exceptional **Product Marketing Manager** to elevate Hypervolt’s external product perception, craft compelling consumer narratives, and drive product-led storytelling across all channels.

**The Role**

The **Product Marketing Manager** will own how Hypervolt’s products are positioned, communicated, and understood in the market. You’ll establish Hypervolt’s voice as a consumer electronics company, shape messaging across the full customer journey, and develop standout content that drives education, engagement, and conversion. You’ll work closely with Product, Brand, Performance Marketing, and E-commerce teams to launch products, craft campaigns, and champion customer insight.

This role is perfect for a storyteller who understands technology and knows how to turn features into benefits, and benefits into compelling content that people want to read, watch, and share.

**Key Responsibilities**

**1\. Define Product Positioning & Consumer Messaging**

• Own and develop the external messaging for Hypervolt’s products, features, and app experience.

• Position Hypervolt as a premium consumer electronics brand in EV and home energy.

• Build narrative frameworks, value propositions, and messaging architectures that influence all touchpoints.

**2\. Lead Go-to-Market (GTM) for New Products & Features**

• Drive GTM strategy and execution for product launches.

• Build launch briefs, align stakeholders, define target audiences, and produce messaging toolkits.

• Partner with marketing teams to ensure campaigns, landing pages, and creative align to product positioning.

**3\. Build & Execute Product-Led Content Campaigns**

• Develop **content campaigns** (video, blog, social, email, long-form, guides) that highlight product benefits, new features, and lifestyle use cases.

• Work with Creative to produce compelling storytelling assets that showcase product design, technology, and consumer value.

• Collaborate with Performance Marketing to ensure content supports acquisition, education, and conversion goals.

• Own consumer education content such as:

• * Product explainers

• Feature deep dives

• Comparison guides

• Buyer’s guides

• Tech tutorials

• Customer stories

**4\. Conduct Market, Competitor & Consumer Insight Research**

• Analyse competitor positioning, messaging, and marketing trends.

• Run customer research (interviews, surveys, behavioural data) to inform positioning and product improvements.

• Present insights that influence product roadmap and marketing creative.

**5\. Collaborate Deeply with Product, Design & Engineering**

• Translate technical product details into clear, consumer-friendly messaging.

• Ensure product documentation, UX writing, and feature descriptions reflect consumer value, not technical jargon.

• Provide Product with market-driven recommendations to shape roadmap and prioritisation.

**6\. Drive Perception & Brand Elevation**

• Ensure Hypervolt products are consistently communicated as premium, design-led, intuitive tech experiences.

• Audit and evolve product pages, packaging copy, ads, and onboarding experiences.

• Champion clarity, simplicity, and consumer-centric communication across the organisation.

**About You**

• 4–7 years’ experience in product marketing, ideally in **consumer electronics, smart home tech, IoT, EV/energy, or hardware**.

• Proven experience creating content-rich go-to-market campaigns with strong storytelling.

• Exceptional writer; able to simplify complex technology into clear, emotional, benefit-led narratives.

• Comfortable running competitor analysis, insight research, and market positioning exercises.

• Strong cross-functional collaborator with experience alongside Product, Creative, and Growth teams.

• Highly organised and capable of managing multiple launches and content streams.

• Passion for clean energy, electrification, and consumer technology.

**Why Join Hypervolt?**

• Shape the product story and public perception of one of the UK’s most loved EV charging brands.

• Lead narrative development and creative content initiatives with major consumer impact.

• Work with an innovative, mission-driven team building the future of home energy tech.

• Competitive compensation, hybrid flexibility, and rapid career growth opportunities.