KM - Lead Magnet Resource Designer

1\. Role Overview

We—Aniya Holloway (Founder, KultreMedia) and Carson Butler (Co-Founder, The Content Stars) —are seeking a talented Lead-Magnet Resource Designer to support two complementary brands:

1. KultreMedia (Paid-Ads Niche)

• As a paid-ads–focused agency, we run high-ROI Facebook, Google, and YouTube ad campaigns for e-commerce businesses, coaches, and service providers.
• You will take campaign briefs or recorded walkthroughs (e.g., “How to set up a Lookalike Audience,” “YouTube Ads funnel examples”) and convert them into polished Notion-native lead magnets (budget-tracking spreadsheets, campaign checklists, ad-copy swipe files, audience-research worksheets).
• Plus : Design matching graphics (cover images, infographics, icons) for each lead magnet—styled to reflect KultreMedia’s data-driven, results-oriented brand aesthetic.

2. The Content Stars (Social Media Marketing for Coaches & Service Providers)

• We help online coaches and service providers double their revenue in 90 days or less via expert scripting, editing, and consulting. Our organic/social videos (Instagram Reels, YouTube Shorts, tutorial clips) drive engagement and lead generation.
• You will convert our video content (scripts or recorded walkthroughs) into Notion-based educational resources (checklists, micro-guides, mini-ebooks) that align with The Content Stars’ “no-fluff, actionable” voice.
• Plus : Create on-brand graphics (resource covers, simple infographics) so viewers see a seamless brand experience from social post → downloadable asset.

In practice, each week (or every two weeks), Aniya and Carson will send you:

• Paid-ads campaign briefs / ad-tutorial recordings (KultreMedia)
• Organic/social video scripts or recorded clips (The Content Stars)
• Brand guidelines, color palettes, fonts, and any existing templates

Your responsibility is to research, outline, and build each lead magnet in Notion, plus design the corresponding graphics (PNG/JPG) to use on websites, emails, socials, or gated-content landing pages.

2\. Companies & Brand Details

KultreMedia

• Founder : Aniya Holloway
• Niche : Paid-Ads Digital Marketing (Facebook Ads, Google Ads, YouTube Ads)
• Mission : Build scalable, ROI-driven ad funnels and provide downloadable assets that help clients implement best practices.
• Brand Style : Clean, data-driven, minimalist—every template or infographics must look professional and trust-worthy (e.g., “KultreMedia 3-Step Campaign Checklist,” “Budget Tracker for Scaling Facebook Ads”).

The Content Stars

• Co-Founder : Carson Butler
• Niche : Social Media Marketing for Online Coaches & Service Providers
• Promise : Double clients’ revenue in 90 days or less through the perfect blend of scripting, editing, and strategic consultation.
• Brand Style : Conversational but authoritative—“no-fluff” language, bold calls-to-action, vibrant covers (website: [thecontentstars.com/new](http://thecontentstars.com/new); Instagram: [@carsonrapscontent](https://www.instagram.com/carsonrapscontent)).

3\. Responsibilities & Deliverables

3.1. Paid-Ads Lead Magnets (KultreMedia)

1. Campaign Deep Dive

• Review each paid-ads campaign brief or recorded tutorial (Facebook/Google/YouTube ad strategy).
• Identify 3–5 core takeaways or actionable steps (e.g., “How to structure Lookalike Audiences in 4 clicks,” “Key UTM parameters for Google Ads tracking”).

2. Research & Ideation

• Scan relevant industry forums, ad-management communities (e.g., “Facebook Ads Club”), or client feedback to pinpoint common advertiser pain points.
• Gather supporting data (quotes, stats) that validate the resource (e.g., “Advertisers who test 3 creatives see 20% lower CPM”).

3. Outline & Notion Build

• Draft a one-page outline (in Google Docs or Notion) with:
• Title/Headline (e.g., “KultreMedia: 5-Step YouTube Ads Setup Checklist”)
• Section Breakdown (Introduction → Steps → Bonus Tips → Next Steps/CTA)
• Elements : tables for budget tracking, toggle lists for policy notes, fillable worksheets
• Build the full resource in Notion:
• Use Notion blocks (tables, callout boxes, toggle lists, embedded screenshots) for an interactive experience.
• Apply KultreMedia brand guidelines : color palette, font styles, and logo.
• Configure the page as “View Only” but easily duplicable and exportable as PDF.

4. Graphic Design

• Create a cover image (1200×628 px ideal)—branded with KultreMedia’s logo, colors, and resource title.
• Design any infographics , flowcharts, or charts needed (e.g., “Campaign Funnel Flow,” “ROAS Calculator”) in Canva, Photoshop, or equivalent.
• Export final graphics as optimized PNG/JPG (web-ready, <200 KB each).

5. Collaboration & Iteration

• Sync with Aniya to confirm brand alignment and messaging.
• Incorporate feedback within 24 hours; revise Notion page or graphics as requested.
• Deliver final Notion share-link and all graphic files by the weekly deadline (typically Monday for a Wednesday campaign launch).

3.2. Social/Organic Lead Magnets (The Content Stars)

1. Content Deep Dive

• Review each script or recorded video clip (Instagram Reel, YouTube Short, tutorial reel) provided by Carson.
• Identify 3–5 key lessons or tips that can be expanded into a downloadable asset (e.g., “3-Point Instagram Captions Checklist,” “5-Step Funnel Script Template”).

2. Research & Ideation

• Browse The Content Stars comments, client feedback, or relevant coach-focused forums to determine what extra value the audience needs (e.g., “Sample hooks for service-provider Reels,” “Email swipe file for webinar follow-ups”).
• Reference any case studies or stats that reinforce why this resource is valuable (e.g., “Clarity of messaging yields 30% higher engagement”).

3. Outline & Notion Build

• Draft a one-page outline (in Google Docs or Notion) with:
• Title/Headline (e.g., “The Content Stars: 7-Step Ad Copy Swipe File for Coaches”)
• Section Breakdown (Introduction → Section 1 → Section 2 → … → Bonus Resources → CTA)
• Elements : checklists, fillable templates, example scripts, embedded Loom links (if needed).
• Build the full resource in Notion:
• Use appropriate Notion blocks (callout boxes, toggle lists, tables) so the page is user-friendly.
• Apply The Content Stars brand guidelines : colors, fonts, and logos.
• Ensure export-to-PDF functionality for “Downloadable Guide” CTAs.

4. Graphic Design

• Design a cover image (1200×628 px) that matches The Content Stars’ vibrant, “double-your-revenue” branding. Include resource title, The Content Stars logo, and a clear CTA.
• Create any simple infographics or icons (e.g., “Funnel stages,” “Checklist badges”) to embed in the Notion page.
• Export optimized PNG/JPG assets (<200 KB each) for use in email campaigns, Instagram posts, or landing pages.

5. Collaboration & Iteration

• Sync with Carson to confirm tone, brand voice, and visual style.
• Incorporate feedback within 24 hours; finalize Notion page and graphics by the content-drop deadline (usually Wednesday for weekend promos).

4\. Required Qualifications

• Notion Mastery
• You’ve built 5+ public-facing Notion templates/workspaces (guides, checklists, or interactive pages) showcasing structure, branding, and usability.
• Paid-Ads Expertise (for KultreMedia work)
• Familiarity with Facebook/Google/YouTube Ads KPIs (CPM, CPC, CTR, ROAS), funnel logic, and common conversion pitfalls.
• Social Media Expertise (for The Content Stars work)
• Understanding of Instagram Reels, YouTube Shorts mechanics, and how to translate short-form video lessons into downloadable assets for coaches & service providers.
• Content Research & Copywriting
• Ability to extract key insights from a 3–5 minute ad-tutorial video or social-media script and convert them into a clear, actionable outline.
• Strong micro-copy skills: headings, subheadings, callouts are concise, benefit-driven, and on-brand (data-driven for KultreMedia; conversational for The Content Stars).
• Graphic Design Basics
• Proficiency with Canva , Photoshop , or equivalent to create polished cover images (1200×628 px), infographics, and icons that align with each brand’s style guide.
• Solid understanding of layout principles: white space, visual hierarchy, typography—so every asset looks professional.
• Project Management & Communication
• Highly organized: track tasks in a shared Notion board, meet deadlines reliably, and respond promptly in Slack (or email).

5\. Nice-to-Have (Bonus) Skills

• Lead-Magnet SEO
• Knowledge of which keywords audiences search (e.g., “Facebook Ads Budget Template,” “Instagram Content Calendar for Coaches”).
• Previous Lead-Magnet Experience
• Worked as a “Lead-Magnet Designer,” “Content Resource Specialist,” or similar—specifically packaging paid-ads campaigns or social strategy tutorials into downloadable assets.

6\. Work Arrangement & Compensation

• Location : 100% remote. We are U.S.-based (PST), but you can be anywhere as long as you overlap at least 3 hours per day with PST (UTC-7).
• Working Hours : 4–6 hours/day, Monday–Friday, with guaranteed overlap 9 AM–12 PM PST or similar.
• Commitment : Full-time (30–49 hrs/week) supporting both brands.
• Rate / Compensation :
• Per Lead Magnet
• Tools We Use :
• Notion : Task management and lead magnet builds
• Slack : Day-to-day communication
• Google Drive : Outline drafts, asset storage
• Adobe Illustrator/Photoshop : Graphic creation
• Loom & Zoom: Feedback calls & walkthroughs