Marketing Specialist

Are you a creative and strategic marketing professional with expertise in branding, market penetration, and strategy? A leading provider of premium interior solutions is looking for a bilingual Arabic-English speaking Marketing Specialist to drive brand growth and execute high-impact marketing campaigns in Dubai.

Your Key Responsibilities:

Brand & Marketing Strategy

• Develop and implement marketing strategies that enhance brand positioning and market reach.
• Conduct market research and competitive analysis to identify growth opportunities.
• Drive brand consistency across all channels, ensuring alignment with business objectives.

Digital & Traditional Marketing

• Manage social media, digital marketing, and advertising campaigns to increase engagement and sales.
• Work on SEO, content marketing, and email marketing to strengthen the brand’s online presence.
• Develop and oversee marketing collateral, brochures, and promotional materials.

Market Penetration & Expansion

• Execute targeted campaigns to enhance brand visibility and customer acquisition in key markets.
• Identify and implement partnerships, sponsorships, and influencer collaborations to expand reach.
• Support the sales team with marketing initiatives, product promotions, and customer engagement strategies.

Events & Brand Activation

• Plan and manage industry events, exhibitions, and trade shows to showcase products and solutions.
• Develop marketing strategies that enhance B2B and B2C engagement.

Performance Analysis & Reporting

• Track and analyse marketing campaign performance, optimising strategies based on data insights.
• Monitor customer trends, feedback, and buying behaviour to refine marketing efforts.

What We’re Looking For:

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 3–5 years in core marketing, branding, and market strategy , ideally in interior solutions, building materials, or retail industries.
• Industry Knowledge: Strong understanding of market penetration strategies and branding techniques.

Skills & Attributes

• Bilingual – Fluency in Arabic & English is a must.
• Proven experience in brand positioning, campaign execution, and marketing analytics.
• Strong knowledge of digital marketing, social media management, and content creation.
• Ability to develop creative marketing strategies that drive business growth.
• Excellent communication, project management, and analytical skills.